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~subject:"Einzelhandel"
~subject:"Virales Marketing"
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Einzelhandel
Virales Marketing
Website
798
Consumer behaviour
365
Konsumentenverhalten
365
Online-Marketing
330
Internet marketing
323
Electronic Commerce
287
E-commerce
283
Online retailing
277
Online-Handel
277
Social Web
159
Social web
159
Customer satisfaction
139
Kundenzufriedenheit
139
Dienstleistungsqualität
133
Service quality
133
Beziehungsmarketing
124
Relationship marketing
124
Internet
83
Tourism marketing
58
Tourismusmarketing
58
Confidence
54
Vertrauen
54
Retail trade
53
Viral marketing
53
Brand management
51
Markenführung
51
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48
Hotellerie
48
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46
Markenimage
46
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38
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38
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37
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37
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37
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Aakash, Aakash
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Chen, Ja-Shen
2
Kim, Insin
2
Kim, Joonhyeong Joseph
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Moro, Sérgio
2
Ramos, Ricardo F.
2
Rita, Paulo
2
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Srivastava, Manjari
2
Sun, Jin
2
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1
Adriana, Lupșa-Tătaru Dana
1
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1
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1
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1
Ai, Jin
1
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Anshu, Kumari
1
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1
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Journal of retailing and consumer services
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Journal of internet commerce
5
Journal of travel and tourism marketing
5
International journal of electronic marketing and retailing : IJEMR
3
International journal of public sector performance management : IJPSPM
3
Tourism management : research, policies, practice
3
International journal of contemporary hospitality management
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of retail & distribution management
2
International journal of retail and distribution management
2
Journal of international consumer marketing
2
Journal of marketing communications
2
Journal of organizational computing and electronic commerce
2
Journal of retailing
2
Technological forecasting & social change : an international journal
2
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
African journal of business and economic research : AJBER
1
African journal of science, technology, innovation & development : AJSTID
1
African journal of science, technology, innovation and development : AJSTID
1
Asia Pacific journal of marketing and logistics
1
Decision : official journal of Indian Institute of Management Calcutta
1
Electronic commerce research
1
Global business review
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of business excellence : IJBEX
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic business : IJEB
1
International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of services and operations management : IJSOM
1
Journal of business analytics
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of global marketing
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
104
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1
How online travel reviews sources affect travelers' behavioral intentions? : analysis with source credibility theory
Roy, Gobinda
;
Datta, Biplab
;
Mukherjee, Srabanti
; …
- In:
Tourism planning & development
21
(
2024
)
3
,
pp. 299-329
Persistent link: https://www.econbiz.de/10014511676
Saved in:
2
Revealing consumer review attitude through online review and website cues
Natarajan, Manoraj
;
Periaiya, Sridevi
- In:
Journal of consumer marketing
41
(
2024
)
3
,
pp. 261-280
Persistent link: https://www.econbiz.de/10014519735
Saved in:
3
Unlocking the potential of web data for retailing research
Guyt, Jonne
;
Datta, Hannes
;
Boegershausen, Johannes
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 130-147
Persistent link: https://www.econbiz.de/10014527110
Saved in:
4
Online review analysis-based multi-criteria decision-making for evaluating patient satisfaction : a case study of the Haodf website
Chen, Zi-yu
;
Xiao, Fei
;
Wang, Yi-ting
;
Wang, Ya-nan
; …
- In:
Journal of the Operational Research Society
75
(
2024
)
5
,
pp. 841-859
Persistent link: https://www.econbiz.de/10014555766
Saved in:
5
A comparison between E-TailQ and ES-Qual for measuring e-service quality in the retail industry : an emerging economy case
Zia, Sumreen
;
Rafique, Raza
;
Ur Rehman, Hakeem
; …
- In:
The TQM journal : the international review of …
35
(
2023
)
8
,
pp. 2228-2254
Persistent link: https://www.econbiz.de/10014456864
Saved in:
6
The impact of e-service quality on word of mouth : a higher education context
Zeqiri, Jusuf
;
Dania, Todor Raluca
;
Adriana, …
- In:
The international journal of management education
21
(
2023
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014458709
Saved in:
7
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
8
Optimal rebate strategy for an online retailer with a cashback platform : commission-driven or marketing-based?
Mu, Lifeng
;
Tang, Xin
;
Sugumaran, Vijayan
;
Xu, Wei
; …
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 475-510
Persistent link: https://www.econbiz.de/10014251719
Saved in:
9
How positive do testimonials on a restaurant website need to be? : impact of positivity of testimonial reviews on customers' decision-making
Shin, Seunghun
;
Shin, Hyejo Hailey
;
Gim, Jaehee
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482320
Saved in:
10
The influence of the ethics of e-retailers on online customer experience and customer satisfaction
Mainardes, Emerson Wagner
;
Coutinho, Ananda Raquel Silva
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014240269
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