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~accessRights:"restricted"
~subject:"Hochtechnologie"
~subject:"Innovation management"
~subject:"Innovationsmanagement"
~subject:"Marketingmanagement"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
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Search: subject:"B-to-B-Marketing"
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Hochtechnologie
Innovation management
Innovationsmanagement
Marketingmanagement
Theorie
B-to-B-Marketing
48
Business-to-business marketing
48
Lieferantenmanagement
8
Supplier relationship management
8
Beziehungsmarketing
7
Relationship marketing
7
E-commerce
6
Electronic Commerce
6
Marketing management
5
India
4
Indien
4
Confidence
3
Customer integration
3
Kundenintegration
3
Online retailing
3
Online-Handel
3
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Vertrieb
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Africa
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Afrika
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Artificial intelligence
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Brand image
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Bundling strategy
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Computerized method
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Computerunterstützung
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Credence goods
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Customer satisfaction
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Dienstleistungssektor
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Großbritannien
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Internet marketing
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Kundenzufriedenheit
2
Künstliche Intelligenz
2
Leistungsbündel
2
Markenimage
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Online-Marketing
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STILL GmbH <Hamburg>
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Eckert, Roland
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Gey, Thomas
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Graham, Charles
1
Marjan, Ammarah
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Meurant, Manuel
1
Mitchell, Andrew
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Peter, R.
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Retno, S. L.
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Solomon, T.
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AI innovation in services marketing
1
Advanced digital marketing strategies in a data-driven era
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Brand the Future : systematische Markenentwicklung im B2B
1
Führungsinstrumente aus dem Silicon Valley : Konzepte und Kompetenzen
1
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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ECONIS (ZBW)
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Where AI meets captivating storytelling : a case study of Invest Lithuania
Belhaj, Monika
- In:
AI innovation in services marketing
,
(pp. 1-26)
.
2024
Persistent link: https://www.econbiz.de/10014557827
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2
Digital loyalty programmes : pull strategies in B2B channel marketing
Marjan, Ammarah
;
Graham, Charles
;
Bruce, Margaret
; …
- In:
Advanced digital marketing strategies in a data-driven era
,
(pp. 51-78)
.
2021
Persistent link: https://www.econbiz.de/10012621947
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3
Analysis of the role of brand orientation in brand performance in B2B firms
Retno, S. L.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 24-26)
.
2020
Persistent link: https://www.econbiz.de/10012224744
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4
Lean Start-up - eine neue Methode im Wettbewerb um Chancenanteile!
Eckert, Roland
- In:
Führungsinstrumente aus dem Silicon Valley : Konzepte …
,
(pp. 99-114)
.
2018
Persistent link: https://www.econbiz.de/10011775025
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5
The emergence of social media as a contemporary marketing practice
Solomon, T.
;
Peter, R.
- In:
Analyzing the strategic role of social networking in …
,
(pp. 314-333)
.
2017
Persistent link: https://www.econbiz.de/10011531135
Saved in:
6
Wahrnehmung im Fokus : der STILL PartnerPlan
Gey, Thomas
;
Meurant, Manuel
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 109-119)
.
2017
Persistent link: https://www.econbiz.de/10011565738
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