The emergence of social media as a contemporary marketing practice
Year of publication: |
[2017]
|
---|---|
Authors: | Solomon, T. ; Peter, R. |
Published in: |
Analyzing the strategic role of social networking in firm growth and productivity. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-0559-4. - 2017, p. 314-333
|
Subject: | Social Web | Social web | Marketingmanagement | Marketing management | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Marktforschung | Market research | Kundenzufriedenheit | Customer satisfaction | Webanalyse | Web analytics | IKT-Sektor | ICT industry | Indien | India |
-
Marktforschung für Instrumente der digitalen Kommunikation
Lütters, Holger, (2012)
-
A netnographic and regression approach to study customer skepticism towards online travel companies
Kumar, Apoorva, (2020)
-
Antecedents of social media B2B use in industrial marketing context : customers' view
Keinänen, Hanna, (2015)
- More ...
-
Technological innovation : strategies for a new partnership
Gray, Denis O., (1986)
-
Features - Training and education in the steel industry -- Challenges and solutions
Solomon, T., (2000)
-
lidA : German Cohort Study on Work, Age and Health
Tisch, Anita, (2015)
- More ...