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~accessRights:"restricted"
~subject:"Individualisierung"
~subject:"Lifestyle"
~subject:"Marketing"
~type_genre:"Book section"
~type_genre:"Dissertation u.a. Prüfungsschriften"
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Individualisierung
Lifestyle
Marketing
Lebensstil
28
Consumer behaviour
11
Konsumentenverhalten
11
Gesundheitsvorsorge
6
Preventive care
6
Nachhaltige Entwicklung
5
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2
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Dissertation u.a. Prüfungsschriften
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246
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246
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27
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research-article
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English
21
German
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Hildebrandt, Alexandra
4
Adhikari, Atanu
1
Ajeyalemi, Oladipupo
1
Ameyibor, Leeford Edem Kojo
1
Bozkurt, Filiz
1
Das, Iva Rani
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Hashem, Mahboub E.
1
Hashem, Paul
1
Karkhanis, Trupti
1
Kaur, Balween
1
Klug, Katharina
1
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1
Kumar, Sanjeev
1
Masairol Masri
1
McIntyre-Mills, Janet J.
1
Merdin-Uygur, Ezgi
1
Mishra, Vivek
1
Mohammad Nabil Almunawar
1
Muhammad Anshari
1
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1
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1
Quaye, Emmanuel Silva
1
Romm, Norma R. A.
1
Río Rama, María de la Cruz del
1
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1
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1
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1
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1
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1
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1
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CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
6
Digital transformation in journalism and news media : media management, media convergence and globalization
2
Strategic marketing cases in emerging markets
2
A modern guide to economic sociology
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Contemporary management and global leadership for sustainability
1
Cultural and creative industries : a path to entrepreneurship and innovation
1
Digital influence on consumer habits : marketing challenges and opportunities
1
Emerging ecosystem-centric business models for sustainable value creation
1
Ethics, social responsibility and sustainability in marketing
1
Handbook on wellbeing, happiness and the environment
1
Maintaining a sustainable work-life balance : an interdisciplinary path to a better future
1
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
1
Mixed methods and cross disciplinary research : towards cultivating eco-systemic living
1
New frontiers in hospitality and tourism management in Africa
1
Sustainability in a digital world : new opportunities through new technologies
1
Sustainable development ; Volume 3
1
Sustainable marketing, branding, and reputation management : strategies for a greener future
1
The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
1
The evolution of business in the cyber age : digital transformation, threats, and security
1
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ECONIS (ZBW)
27
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1
Promoting healthy
lifestyle
by influencing consumers’ online food choices : the use of digital nudging
Mishra, Vivek
- In:
Digital influence on consumer habits : marketing …
,
(pp. 171-188)
.
2024
Persistent link: https://www.econbiz.de/10014553895
Saved in:
2
Brand attitude and frugality as a
lifestyle
: evidence from coffee shop customers
Villavicencio, María
;
Schlesinger, Walesska
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 83-88)
.
2023
Persistent link: https://www.econbiz.de/10014289842
Saved in:
3
Health and
lifestyle
branding
Quaye, Emmanuel Silva
;
Ameyibor, Leeford Edem Kojo
- In:
Marketing Communications and Brand Development in …
,
(pp. 147-179)
.
2022
Persistent link: https://www.econbiz.de/10013274607
Saved in:
4
Mindfulness of digital detoxification : healthy
lifestyle
in tourism
Talukder, Mohammad Badruddoza
;
Kumar, Sanjeev
;
Das, Iva Rani
- In:
Contemporary management and global leadership for …
,
(pp. 56-71)
.
2024
Persistent link: https://www.econbiz.de/10014532586
Saved in:
5
Work hard, play hard : on the reciprocity of work conditions and leisure lifestyles
Eijck, Koen van
- In:
Maintaining a sustainable work-life balance : an …
,
(pp. 16-22)
.
2024
Persistent link: https://www.econbiz.de/10014581026
Saved in:
6
Destination personality as predictor of symbolic consumption in Nigeria's tourism industry
Ajeyalemi, Oladipupo
;
Olarewaju, Adeniyi
- In:
New frontiers in hospitality and tourism management in …
,
(pp. 35-53)
.
2021
Persistent link: https://www.econbiz.de/10012612824
Saved in:
7
Exploring the role of
lifestyle
and personality in predicting the green buying intentions of responsible consumers : sustainability insights from an emerging economy
Kaur, Balween
;
Gangwar, Veer P.
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 506-521)
.
2023
Persistent link: https://www.econbiz.de/10014414308
Saved in:
8
3Cs of international market penetration through IMC : culture, change, and connect
Kukreja, Jyoti
- In:
The evolution of business in the cyber age : digital …
,
(pp. 91-110)
.
2020
Persistent link: https://www.econbiz.de/10012230043
Saved in:
9
Financial technology ecosystem in promoting a healthy
lifestyle
Muhammad Anshari
;
Mohammad Nabil Almunawar
;
Masairol Masri
- In:
Emerging ecosystem-centric business models for …
,
(pp. 159-169)
.
2022
Persistent link: https://www.econbiz.de/10012654914
Saved in:
10
Ubuntu : a dialogue on connectedness, environmental protection and education
Quan-Baffour, Kofi
;
Romm, Norma R. A.
;
McIntyre-Mills, …
- In:
Mixed methods and cross disciplinary research : towards …
,
(pp. 221-250)
.
2019
Persistent link: https://www.econbiz.de/10012105859
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