Destination personality as predictor of symbolic consumption in Nigeria's tourism industry
Year of publication: |
2021
|
---|---|
Authors: | Ajeyalemi, Oladipupo ; Olarewaju, Adeniyi |
Published in: |
New frontiers in hospitality and tourism management in Africa. - Cham, Switzerland : Springer, ISBN 978-3-030-70170-3. - 2021, p. 35-53
|
Subject: | Destination personality | Symbolic consumption | Tourism | Brand identification | Lifestyle congruence | Self-congruence | Nigeria | Africa | Markenimage | Brand image | Tourismuswirtschaft | Tourism industry | Tourismus | Persönlichkeitspsychologie | Personality psychology | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Konsumentenverhalten | Consumer behaviour | Lebensstil | Lifestyle |
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