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~accessRights:"restricted"
~subject:"Interkulturelles Marketing"
~type:"article"
~type_genre:"Fallstudie"
~type_genre:"Government document"
~type_genre:"Statistik"
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Standardization, adaptation, and personalization of international corporate social media communications
Hatzithomas, Leonidas
;
Fotiadis, Thomas A.
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1098-1105
Persistent link: https://www.econbiz.de/10011627284
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