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~accessRights:"restricted"
~subject:"Internet marketing"
~subject:"Kundenzufriedenheit"
~type_genre:"Article in journal"
~type_genre:"Article"
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Internet marketing
Kundenzufriedenheit
Consumer behaviour
25,011
Konsumentenverhalten
25,001
Relationship marketing
4,176
Beziehungsmarketing
4,175
Brand management
3,739
Markenführung
3,739
Brand image
3,309
Markenimage
3,309
Customer satisfaction
2,802
Social Web
2,448
Social web
2,448
Online retailing
2,390
Online-Handel
2,390
Online-Marketing
2,343
Dienstleistungsqualität
2,193
Service quality
2,193
Brand
1,945
Markenartikel
1,910
Einzelhandel
1,702
Retail trade
1,702
Advertising effects
1,643
Werbewirkung
1,643
Emotion
1,639
Viral marketing
1,513
Virales Marketing
1,513
E-commerce
1,398
Electronic Commerce
1,387
Theory
1,377
Theorie
1,373
Advertising
1,337
Werbung
1,313
Experiment
1,289
Confidence
1,143
Vertrauen
1,140
Preismanagement
973
Pricing strategy
973
Personality psychology
952
Persönlichkeitspsychologie
952
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828
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4,970
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1
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4,971
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121
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4
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4,970
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Han, Heesup
40
Mattila, Anna S.
19
Sreejesh, S.
15
Wu, Luorong
15
Bilgihan, Anil
14
Quach, Sara
14
Dwivedi, Yogesh Kumar
13
Law, Chun Hung Roberts
13
Loureiro, Sandra Maria Correia
13
Rather, Raouf Ahmad
13
Balaji, M. S.
12
Filieri, Raffaele
12
Hollebeek, Linda D.
12
Prayag, Girish
12
Wong, IpKin Anthony
12
Khan, Imran
11
Prentice, Catherine
11
Rita, Paulo
11
Ahn, Jiseon
10
Liu, Chih-Hsing
10
Park, Jungkun
10
Prashar, Sanjeev
10
Rahman, Zillur
10
Rana, Nripendra P.
10
Fernandes, Teresa
9
Gustafsson, Anders
9
Kim, Jinkyung Jenny
9
Klaus, Philipp
9
Ko, Eunju
9
Okumus, Fevzi
9
Paul, Justin
9
Sparks, Beverley
9
Taheri, Babak
9
Thaichon, Park
9
Wei, Wei
9
Xu, Xun
9
Yu, Jongsik
9
Akram, Umair
8
Chua, Bee-Lia
8
Gursoy, Dogan
8
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Journal of retailing and consumer services
375
Journal of business research : JBR
277
International journal of hospitality management
179
Journal of hospitality marketing & management
83
Journal of travel and tourism marketing
77
International journal of internet marketing and advertising : IJIMA
74
The journal of services marketing
73
International journal of advertising : the review of marketing communications
71
International journal of contemporary hospitality management
70
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
65
Journal of marketing communications
64
Tourism management : research, policies, practice
61
Journal of internet commerce
60
Journal of promotion management : innovations in planning and applied research
59
Asia Pacific journal of marketing and logistics
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
49
The journal of product & brand management
49
Journal of strategic marketing
48
Service business
45
The service industries journal
43
Tourism management perspectives : TMP
43
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
38
Services marketing quarterly
37
The journal of brand management : an international journal
37
International journal of electronic marketing and retailing : IJEMR
36
Psychology & marketing
35
Technological forecasting & social change : an international journal
35
Marketing intelligence & planning
34
The international review of retail, distribution and consumer research
32
Electronic commerce research
31
Journal of marketing
31
International journal of consumer studies
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
International journal of retail and distribution management
30
Journal of Islamic marketing
30
Journal of service management
30
European journal of marketing
29
Journal of air transport management
29
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ECONIS (ZBW)
4,971
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1
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1
Social media marketing and consumer behaviour in the new normal : the relationship between content and interaction
Çil, Ebru
;
Erkan, İsmail
;
Mogaji, Emmanuel
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 328-349
Persistent link: https://www.econbiz.de/10014442625
Saved in:
2
Digital consumer-based branding among football clubs : determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platforms
Matin, Arian
;
Khoshtaria, Tornike
;
Mercan, Metin
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 378-408
Persistent link: https://www.econbiz.de/10014428116
Saved in:
3
Factors impacting digital buyer's decision : role played by virtual store and social networking sites as selling medium for consumer electronics
Tomar, Malvika
;
Pandey, Amit Kumar
- In:
International journal of public sector performance …
12
(
2023
)
3
,
pp. 365-392
Persistent link: https://www.econbiz.de/10014430781
Saved in:
4
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
5
Digital museums anyone? : consumer perceptions for digital cultural consumption in a developing country
Billore, Soniya
- In:
International journal of management practice : IJMP
16
(
2023
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014315700
Saved in:
6
Buyer behaviour modelling of rural online purchase intention using logistic regression
Arumugam, Thangaraja
;
Hameed, S. Shahul
;
Sanjeev, M. A.
- In:
International journal of management & enterprise …
22
(
2023
)
2
,
pp. 139-157
Persistent link: https://www.econbiz.de/10014316668
Saved in:
7
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
8
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
9
Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
10
Factors affecting consumer behaviour in mobile financial services in Bangladesh
Ahmed, Afnaan
;
Uddin, S. M. Raihan
;
Hassan, S. M. Rifat
- In:
Asia-Pacific sustainable development journal
29
(
2022
)
1
,
pp. 142-167
Persistent link: https://www.econbiz.de/10014333553
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