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~accessRights:"restricted"
~subject:"Internet marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Guidebook"
~type_genre:"Thesis"
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Internet marketing
Advertising effects
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Application of gaming in new media marketing
4
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
3
Analyzing the strategic role of social networking in firm growth and productivity
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Digital Business in Africa : Social Media and Related Technologies
1
Driving innovation and business success in the digital economy
1
Finance, Economics, and Industry for Sustainable Development : Proceedings of the 4th International Scientific Conference on Sustainable Development (ESG 2023), St. Petersburg 2023
1
Global business value innovations : building innovation capabilities for business strategies
1
Handbook of research on applied AI for international business and marketing applications
1
Leveraging computer-mediated marketing environments
1
Management and inter/intra organizational relationships in the textile and apparel industry
1
Marketing und Innovation in disruptiven Zeiten
1
Moderne Methoden der Marktforschung : Kunden besser verstehen
1
Paradigm Shift in Business : Critical Appraisal of Agile Management Practices
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
Responsible Innovation Management
1
Strategic corporate communication in the digital age
1
Strategic system assurance and business analytics
1
Utilizing gamification in servicescapes for improved consumer engagement
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ECONIS (ZBW)
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Reflection of the youth social problems in Russian social advertising
Afanasyeva, Tatiana
;
Torgunakova, Elena
;
Torgunakov, Evgeniy
- In:
Finance, Economics, and Industry for Sustainable …
,
(pp. 115-122)
.
2024
Persistent link: https://www.econbiz.de/10014577993
Saved in:
2
Factors influencing consumer purchase intention in Pakistan
Sattar, Ayesha
;
Khalid, Ifra
;
Awan, Asif
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 227-237)
.
2023
Persistent link: https://www.econbiz.de/10013541988
Saved in:
3
The impact of media on consumer behavior : an examination of the role of cinema, newspaper, theater, internet, and television
Tewari, Mallika
;
Upadhyay, Alok
;
Pant, Ashish
- In:
Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 195-217)
.
2023
Persistent link: https://www.econbiz.de/10014429378
Saved in:
4
Marketingeffizienz durch Attribution in digitalen Customer Journeys
Bathen, Michael
;
Ferreira-Bathen, Katharina
;
Wolf, Tobias
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 385-401)
.
2023
Persistent link: https://www.econbiz.de/10013555084
Saved in:
5
Brand worlds : a guide to creating holistic worlds of brand experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
Persistent link: https://www.econbiz.de/10013167347
Saved in:
6
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
7
5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
Saved in:
8
Examining the impact of value-driven social media content strategies and product type on social media behavioural engagement : evidence from Nigeria
Izogo, Ernest Emeka
;
Eze, Austin Chinonso
;
Mpinganjira, …
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 97-126)
.
2022
Persistent link: https://www.econbiz.de/10013282693
Saved in:
9
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
10
Understanding irresponsibility in digital advertising
Jin, Boyi
;
Liu, Martin J.
;
Luo, Jun
;
Yuan, Russa
- In:
Responsible Innovation Management
,
(pp. 79-94)
.
2022
Persistent link: https://www.econbiz.de/10013419255
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