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~accessRights:"restricted"
~subject:"Knowledge management"
~subject:"Web 2.0-Technologien"
~subject:"Öffentlichkeitsarbeit"
~type:"article"
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Knowledge management
Web 2.0-Technologien
Öffentlichkeitsarbeit
Web 2.0 technologies
277
Social Web
201
Social web
201
Internet marketing
77
Online-Marketing
77
Social network
43
Soziales Netzwerk
43
Wissensmanagement
39
Social media
38
Consumer behaviour
29
Konsumentenverhalten
29
social media
29
Public relations
26
Knowledge transfer
24
Wissenstransfer
24
Beziehungsmarketing
18
Relationship marketing
18
Brand management
17
Markenführung
17
Viral marketing
16
Virales Marketing
16
Communication
15
Internet
14
Kommunikation
14
Web 2.0
14
China
13
E-commerce
13
Electronic Commerce
13
Holiday behaviour
13
Urlaubsverhalten
13
Customer integration
12
Kundenintegration
12
Bibliometrics
11
Bibliometrie
11
Information dissemination
11
Informationsverbreitung
11
Motivation
11
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91
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204
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204
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73
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73
Conference paper
5
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5
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3
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1
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English
261
German
16
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1
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Hai-Jew, Shalin
4
Fernández-Cardador, Pedro
3
Hernández-García, Ángel
3
Iglesias-Pradas, Santiago
3
Smolnik, Stefan
3
Besar, Nurul Nazira
2
Besch, Markus
2
Bick, Markus
2
Bizzi, Lorenzo
2
Christodoulides, George
2
Dhir, Amandeep
2
Dittes, Sven
2
Guo, Xunhua
2
Hasnan, Amy Suliza
2
Huang, Jinghua
2
Kim, Jiyoung
2
Luo, Nianlong
2
Luqman, Adeel
2
Manzoor, Amir
2
Martensen, Malte
2
Masood, Ayesha
2
Mohammad Nabil Almunawar
2
Nunez-Zabaleta, Aitziber
2
Nurul Afiqah Nor Amin
2
Oghazi, Pejvak
2
Popa, Simona
2
Richter, Alexander
2
Riemer, Kai
2
Soto-Acosta, Pedro
2
Stei, Gerald
2
Talwar, Shalini
2
Wu, Bing
2
Zhang, Zuopeng
2
Aaltonen, Aleksi
1
Abdullah, Norazillah
1
Abu Salih, Bilal
1
Aedo, Ignacio
1
Agarwal, Nitin
1
Agnihotri, Raj
1
Akcura, Tolga
1
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Psychology & marketing
11
Enterprise Social Networks : Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Journal of business research : JBR
7
Social media listening and monitoring for business applications
7
Technological forecasting & social change : an international journal
6
International journal of internet marketing and advertising : IJIMA
5
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
5
JMM : the international journal on media management
5
Journal of knowledge management
4
Journal of travel and tourism marketing
4
Apps management and e-commerce transactions in real-time
3
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
3
Electronic markets : the international journal on networked business
3
Entrepreneurship research journal : ERJ
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information diffusion management and knowledge sharing ; volume 2
3
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Service business
3
Tourism management : research, policies, practice
3
Analyzing the strategic role of social networking in firm growth and productivity
2
Business process management journal
2
Digital transformation in journalism and news media : media management, media convergence and globalization
2
Global business review
2
Handbook of research on transmedia storytelling, audience engagement, and business strategies
2
Information diffusion management and knowledge sharing ; volume 1
2
Information systems research : ISR
2
International journal of enterprise information systems : an official publication of the Information Resources Management Association
2
International journal of innovation and technology management
2
Journal of communication management : an international journal
2
Journal of fashion marketing and management
2
Journal of global information management : an official publication of the Information Resources Management Association
2
Journal of management information systems : JMIS
2
Journal of marketing analytics : JMA
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of organizational computing and electronic commerce
2
Journal of strategic marketing
2
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
2
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ECONIS (ZBW)
277
RePEc
1
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278
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1
From books to blogs : the digitalization journey of a contentpreneur
Mostafa, Hend
;
Apaydin, Marina
;
Gold, Shaun
;
Hammoda, Basel
- In:
Contemporary entrepreneurship : global perspectives and …
,
(pp. 9-18)
.
2024
Persistent link: https://www.econbiz.de/10014537230
Saved in:
2
Fostering new product development through social media tools within an emerging digital world
Tang, Yali
;
Liu, Heng
;
Wu, Liang
- In:
Technology analysis & strategic management
36
(
2024
)
6
,
pp. 1220-1233
Persistent link: https://www.econbiz.de/10014566999
Saved in:
3
Recent trends in supply chain management of business-to-business firms : a review and future research directions
Shrivastava, Santosh Kumar
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2673-2693
Persistent link: https://www.econbiz.de/10014472606
Saved in:
4
How social networking ties mediate the associations between enterprise social media affordances and employee agility?
Talwar, Shalini
;
Luqman, Adeel
;
Kaur, Puneet
; …
- In:
Technological forecasting & social change : an …
195
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014478533
Saved in:
5
#infertility : how patients can benefit from the public discussion of conversational taboos on social media
Grothaus, Jana
;
Köcher, Sören
;
Köcher, Sarah
; …
- In:
The journal of services marketing
37
(
2023
)
7
,
pp. 944-956
Persistent link: https://www.econbiz.de/10014333408
Saved in:
6
Babbling through social media : a cross-country study mapping out social networks using eWOM intentions
Isler, Zulal
;
Kiygi-Calli, Meltem
;
Oraiby, Maryam El
- In:
Electronic markets : EM ; the international journal of …
33
(
2023
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014437238
Saved in:
7
Building and evaluating a customer value blog
Weinstein, Art
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 551-557
Persistent link: https://www.econbiz.de/10014374942
Saved in:
8
Unpacking the power of user-generated videos in hospitality and tourism : a systematic literature review and future direction
Polat, Eray
;
Çelik, Fatih
;
Ibrahim, Blend
;
Köseoglu, …
- In:
Journal of travel and tourism marketing
40
(
2023
)
9
,
pp. 894-914
Persistent link: https://www.econbiz.de/10014513598
Saved in:
9
Corporate Podcasts als Instrument der B2B-Kommunikation : Narrativität in der Unternehmenskommunikation und die Konvergenz von Funktionen
Banholzer, Volker Markus
;
Klimpel Maciel, Nina
;
Weber, …
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 403-430)
.
2023
Persistent link: https://www.econbiz.de/10014435317
Saved in:
10
Hashtags und ihre Digitalizität : Branding-Elemente der Marke 4.0 als Grenzgänger in analogen und digitalen Markenwelten
Bauer, Matthias Johannes
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 431-441)
.
2023
Persistent link: https://www.econbiz.de/10014435318
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