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~accessRights:"restricted"
~subject:"Konsumentenverhalten"
~subject:"Sports economics"
~subject:"World"
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Konsumentenverhalten
Sports economics
World
Sports marketing
852
Sportmarketing
814
Professional sports
497
Profisport
497
Sport
461
Sports
450
Consumer behaviour
404
Football
245
Fußball
243
Sport organization
242
Sportorganisation
242
Sport event
220
Sportveranstaltung
220
Sponsorship
171
Brand management
170
Markenführung
168
Sponsoring
165
Brand image
130
Markenimage
130
Beziehungsmarketing
97
Relationship marketing
97
Sportpolitik
88
Sport policy
87
Social Web
79
Social web
79
Management
74
Arbeitsgruppe
72
Team
72
Internet marketing
65
Online-Marketing
65
Sportökonomik
64
Advertising effects
56
Werbewirkung
56
Organisation
53
Organization
53
Athletes
52
Sportler
52
Ball game
47
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Kunkel, Thilo
12
McDonald, Heath
12
Ko, Yong Jae
11
Funk, Daniel C.
10
Biscaia, Rui
9
Asada, Akira
8
Doyle, Jason P.
8
Heere, Bob
8
Katz, Matthew
8
Uhrich, Sebastian
8
Drayer, Joris
7
Karg, Adam
7
Shuv-Ami, Avichai
7
Yoshida, Masayuki
7
Breuer, Christoph
6
Byon, Kevin K.
6
Cho, Heetae
6
Delia, Elizabeth B.
6
Dwyer, Brendan
6
Jang, Wonseok
6
Kwak, Dae Hee
6
Sveinson, Katherine
6
Zhang, James J.
6
Desbordes, Michel
5
Greenwell, T. Christopher
5
Grohs, Reinhard
5
Koronios, Konstantinos
5
Lee, Joon Sung
5
Lock, Daniel
5
Shapiro, Stephen L.
5
Vrontis, Demetris
5
Chadwick, Simon
4
Chang, Yonghwan
4
Chiu, Weisheng
4
Cornwell, T. Bettina
4
Du, James
4
Havard, Cody T.
4
Inoue, Yuhei
4
Itani, Maher N.
4
James, Jeffrey D.
4
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Edward Elgar Publishing
2
IGI Global
1
Springer-Verlag GmbH
1
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Journal of sport management : the official journal of the North American Society of Sport Management
63
International journal of sports marketing & sponsorship
51
European Sport management quarterly : ESMQ
48
Sport marketing quarterly : preferred journal of the Sport Marketing Association
38
Sport management review
36
International journal of sport management and marketing : IJSMM
28
Journal of business research : JBR
18
Sport, Business and Management : an international journal ; SBM
15
Journal of strategic marketing
8
International journal of sport finance
7
Routledge international handbooks
6
Asia Pacific journal of marketing and logistics
5
Edward Elgar E-Book Archive
5
European journal of international management : EJIM
5
Journal of sports economics
5
European journal of operational research : EJOR
4
The journal of brand management : an international journal
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of retailing and consumer services
3
SpringerLink / Bücher
3
The service industries journal
3
Corporate reputation review
2
Elgar original reference
2
Entrepreneurial Innovation : Strategy and Competition Aspects
2
International journal of event and festival management
2
Journal for global business advancement : JGBA
2
Journal of consumer marketing
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of service management
2
Journal of travel and tourism marketing
2
Marketing intelligence & planning
2
Routledge research in sport business and management
2
Services marketing quarterly
2
Technological forecasting & social change : an international journal
2
Advances in media, entertainment, and the arts (AMEA) book series
1
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ECONIS (ZBW)
473
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1
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
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2
A study on twitter sentiment analysis in Tokyo 2020 Olympic
Veerasamy, Senthil
;
Goswami, Susobhan
- In:
Smart analytics, artificial intelligence and …
,
(pp. 233-242)
.
2023
Persistent link: https://www.econbiz.de/10014321522
Saved in:
3
Digital consumer-based branding among football clubs : determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platforms
Matin, Arian
;
Khoshtaria, Tornike
;
Mercan, Metin
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 378-408
Persistent link: https://www.econbiz.de/10014428116
Saved in:
4
Why do fans go to football games? : a discrete choice analysis of ticket buyers' preferences
Becerra, Mario
;
Balliauw, Matteo
;
Goos, Peter
;
De …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 88-108
Persistent link: https://www.econbiz.de/10014504950
Saved in:
5
The impact of brand attribution for an innovative sports product introduced on the fitness market in France
Mischler, Sarah
;
Pichot, Lilian
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10014504952
Saved in:
6
Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Siani, Mojtaba Ghasemi
;
Santos, …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
Saved in:
7
Providing a framework and guidelines for sport organizations to understand and predict sport consumer behavior
Trail, Galen
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
2
,
pp. 213-226
Persistent link: https://www.econbiz.de/10014505023
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8
The neural bases of sport fan reactions to teams : evidence from a neuroimaging study
Cayolla, Ricardo
;
Biscaia, Rui
;
Baumeister, Roy F.
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 842-854
Persistent link: https://www.econbiz.de/10014507474
Saved in:
9
The impact of perceived team reputation on team identification in the context of european football league teams
Mahmoudian, Abed
;
Boroujerdi, Saeed Sadeghi
;
Ko, Yong Jae
; …
- In:
Corporate reputation review
27
(
2024
)
1
,
pp. 70-85
Persistent link: https://www.econbiz.de/10014512886
Saved in:
10
A typology of circular sport business models : enabling sustainable value co-creation in the sport industry
Gerke, Anna
;
Fehrer, Julia
;
Benson-Rea, Maureen
; …
- In:
Journal of sport management : the official journal of …
38
(
2024
)
4
,
pp. 225-239
Persistent link: https://www.econbiz.de/10014633194
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