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~accessRights:"restricted"
~subject:"Konsumgütermarketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Guidebook"
~type_genre:"Thesis"
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Vergleichende Werbung für die Positionierung neuer Marken : Untersuchung der Werbewirkung mittels Strukturgleichungsanalyse
Kramer, Robert
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2017
Persistent link: https://www.econbiz.de/10011570378
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Kaufakzeleration bei konsumentengerichteter Verkaufsförderung
Lutzky, Christian
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2007
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1. Aufl.
Persistent link: https://www.econbiz.de/10013515594
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Verbraucherspezifische Promotionwirkungen
Görtz, Gunnar
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2006
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1. Aufl.
Persistent link: https://www.econbiz.de/10013515276
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