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~accessRights:"restricted"
~subject:"Management-Informationssystem"
~subject:"United States"
~subject:"Werbewirkung"
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Management-Informationssystem
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Werbewirkung
Visualisierung
327
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69
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69
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40
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Business modeling and software design : 6th International Symposium, BMSD 2016, Rhodes, Greece, June 20-22, 2016 : revised selected papers
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1
The impact of visual perspectives in advertisements on access-based products
Kou, Sining
;
Duan, Shen
;
Zhang, Yiran (Eileen)
;
Wang, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 958-971
Persistent link: https://www.econbiz.de/10014519100
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2
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
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3
Gender difference in visual attention to digital content of place-based advertising : a data-driven scientific approach
Suh, Taewon
;
Wilson, Rick T.
;
On, Seungtae
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 877-897
Persistent link: https://www.econbiz.de/10014251956
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4
Painting a clear picture while seeing the big picture : when and why leaders overcome the trade-off between concreteness and scale
Carton, Andrew M.
;
Knowlton, Karren
;
Coutifaris, …
- In:
Academy of Management journal : AMJ
66
(
2023
)
1
,
pp. 43-66
Persistent link: https://www.econbiz.de/10014245580
Saved in:
5
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
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6
I don't need a degree, I've got abs : influencer warmth and competence, communication mode, and stakeholder engagement on social media
Roccapriore, Ashley Y.
;
Pollock, Timothy G.
- In:
Academy of Management journal : AMJ
66
(
2023
)
3
,
pp. 979-1006
Persistent link: https://www.econbiz.de/10014319208
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7
Short video marketing and travel intentions : the interplay between visual perspective, visual content, and narration appeal
Gan, Jianhong
;
Shi, Si
;
Filieri, Raffaele
;
Leung, …
- In:
Tourism management : research, policies, practice
99
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014320905
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8
Competitive advantage of data-driven analytical capabilities : the role of big data visualization and of organizational agility
Medeiros, Mauricius Munhoz de
;
Maçada, Antonio Carlos …
- In:
Management decision
60
(
2022
)
4
,
pp. 953-975
Persistent link: https://www.econbiz.de/10013162928
Saved in:
9
Integrated knowledge visualization and the enterprise digital twin system for supporting strategic management decision
Yan, Min-Ren
;
Hong, Lin-Ya
;
Warren, Kim
- In:
Management decision
60
(
2022
)
4
,
pp. 1095-1115
Persistent link: https://www.econbiz.de/10013162950
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10
Strategic decision making in project management : a knowledge visualization framework
Secundo, Giustina
;
Elia, Gianluca
;
Margherita, Alessandro
; …
- In:
Management decision
60
(
2022
)
4
,
pp. 1159-1181
Persistent link: https://www.econbiz.de/10013162956
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