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~subject:"Marketing"
~type:"article"
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Biometrics and neuroscience research in business and management : advances and applications
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Journal of international food & agribusiness marketing
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ECONIS (ZBW)
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Facial expressions and recognitionfor the communication of thoughtsand emotions in business and marketing
Vlachou, Styliani
- In:
Biometrics and neuroscience research in business and …
,
(pp. 99-116)
.
2024
Persistent link: https://www.econbiz.de/10014560327
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2
The application of consumer neuroscience in evaluating the effect of aroma marketing on consumer preferences in the food market
Berčík, Jakub
;
Gálová, Jana
;
Vietoris, Vladimír
; …
- In:
Journal of international food & agribusiness marketing
35
(
2023
)
3
,
pp. 261-282
Persistent link: https://www.econbiz.de/10014320691
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3
Demystifying neuromarketing
Lim, Weng Marc
- In:
Journal of business research : JBR
91
(
2018
),
pp. 205-220
Persistent link: https://www.econbiz.de/10011902933
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4
Neuromarketing : ethical implications of its use and potential misuse
Stanton, Steven J.
;
Sinnott-Armstrong, Walter
;
Huettel, …
- In:
Journal of business ethics : JOBE
144
(
2017
)
4
,
pp. 799-811
Persistent link: https://www.econbiz.de/10011757590
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