Demystifying neuromarketing
Year of publication: |
October 2018
|
---|---|
Authors: | Lim, Weng Marc |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 91.2018, p. 205-220
|
Subject: | Neuromarketing | Neuroscience | Marketing science | Marketing theory | Marketing practice | Marketingtheorie | Marketing | Konsumentenverhalten | Consumer behaviour | Neurowissenschaften |
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