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~accessRights:"restricted"
~subject:"Marketingtheorie"
~type_genre:"Conference proceedings"
~type_genre:"Working Paper"
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ECONIS (ZBW)
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Back to the future: Using marketing basics to provide customer value : proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference
Krey, Nina
(
ed.
);
Rossi, Patricia
(
ed.
)
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Academy of Marketing Science / Annual Conference <2017, …
;
…
-
2018
Persistent link: https://www.econbiz.de/10011735442
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Creating marketing magic and innovative future marketing trends : proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
Stieler, Maximilian
(
ed.
)
-
Academy of Marketing Science / Annual Conference <2016, …
-
2017
Persistent link: https://www.econbiz.de/10011597420
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3
Informative advertising and product differention
Christou, Charalambos
-
2003
Persistent link: https://www.econbiz.de/10001927939
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