Creating marketing magic and innovative future marketing trends : proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
Maximilian Stieler, editor
| Year of publication: |
[2017]
|
|---|---|
| Other Persons: | Stieler, Maximilian (ed.) |
| Institutions: | Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.> |
| Publisher: |
Cham, Switzerland : Springer |
| Subject: | Marketing | Marketingtheorie | Marketing theory |
| Description of contents: | Description [springer.com] |
| Published items: |
2 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 23.5 cm x 15.5 cm |
|---|---|
| Series: | |
| Conferences: | Academy of Marketing Science (AMS) Annual Conference ; (Orlando, Fla.) : 2016.05.18-21 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| ISBN: | 978-3-319-45595-2 ; 3-319-45595-8 ; 978-3-319-45596-9 |
| Other identifiers: | 10.1007/978-3-319-45596-9 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011597420