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~accessRights:"restricted"
~subject:"Marktsegmentierung"
~subject:"Youth"
~type_genre:"Aufsatz in Zeitschrift"
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Marktsegmentierung
Youth
Target group
312
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310
Consumer behaviour
179
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179
Advertising effects
118
Werbewirkung
118
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114
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62
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Hudders, Liselot
5
Cauberghe, Veroline
3
De Jans, Steffi
3
Vanwesenbeeck, Ini
3
Chawla, Deepak
2
Li, Mimi
2
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2
Nelson, Michelle R.
2
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2
Ponnet, Koen
2
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1
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Young consumers : insight and ideas for responsible marketers
13
International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of consumer studies
3
International journal of retail & distribution management
3
Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing analytics : JMA
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Tourism management : research, policies, practice
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Tourism management perspectives : TMP
3
International journal of market research
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Journal of business research : JBR
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Journal of travel and tourism marketing
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Marketing letters : a journal of research in marketing
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Psychology & marketing
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
Electronic commerce research
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European journal of marketing
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Folia oeconomica Stetinensia : FOS
1
Health marketing quarterly
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International journal of Indian culture and business management : IJICBM
1
International journal of business excellence : IJBEX
1
International journal of business information systems : IJBIS
1
International journal of electronic business
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International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of services and operations management : IJSOM
1
International journal of sport management and marketing : IJSMM
1
International journal of wine business research
1
Journal of business-to-business marketing
1
Journal of customer behaviour
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of internet commerce
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ECONIS (ZBW)
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1
From user behavior to subscription sales : an insight into e-book platform leveraging customer segmentation and A/B testing
Hashemian, Farid
;
Maleki, Negar
;
Zeinali, Yasser
- In:
Services marketing quarterly
45
(
2024
)
2
,
pp. 153-181
Persistent link: https://www.econbiz.de/10014566256
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2
Integrated customer lifetime value (CLV) and customer migration model to improve customer segmentation
Kessara Kanchanapoom
;
Jongsawas Chongwatpol
- In:
Journal of marketing analytics : JMA
11
(
2023
)
2
,
pp. 172-185
Persistent link: https://www.econbiz.de/10014326748
Saved in:
3
Advertising eco-friendly behavior to young adults : "sweat" or "do good"? : how young men and women respond to physical activity- versus caring-oriented appeals
Praxmarer-Carus, Sandra
;
Gathen, Constanze
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 255-273
Persistent link: https://www.econbiz.de/10014375186
Saved in:
4
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
Saved in:
5
Segmenting the Malaysian female young adolescent market based on gender roles and identities
Tan, Ser Zian
;
Chan, Kara
;
Poh Ling Tan
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
6
,
pp. 704-720
Persistent link: https://www.econbiz.de/10014507530
Saved in:
6
Customer segmentation and ex ante fairness : a queueing perspective
Liu, Jian
;
Zhou, Yong-Pin
;
Chen, Jian
- In:
Production and operations management : the flagship …
32
(
2023
)
10
,
pp. 3246-3265
Persistent link: https://www.econbiz.de/10014430726
Saved in:
7
A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
8
A multi-criteria, composite index methodology to measure the suitability of target markets for the hotel industry
Gallego, Inma
;
González-Rodríguez, M. Rosario
;
Font, …
- In:
Tourism management perspectives : TMP
47
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014318786
Saved in:
9
Childrens and young adults' generalized attitudes toward foods in unbranded mobile games
Priluck, Randi L.
;
Pirog, Stephen F., III.
;
Wisenblit, …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 219-233
Persistent link: https://www.econbiz.de/10014302605
Saved in:
10
Optimal targeting of latent tourism demand segments
Cazorla-Artiles, José M.
;
Eugenio-Martin, Juan L.
- In:
Tourism management : research, policies, practice
95
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013534445
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