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~accessRights:"restricted"
~subject:"Politische Willensbildung"
~subject:"Viral marketing"
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Politische Willensbildung
Viral marketing
Political advertising
14
Advertising
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Werbung
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Advertising effects
9
Werbewirkung
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political advertising
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negative advertising
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political communication
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Fossen, Beth L.
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Haenschen, Katherine
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Kim, Donggwan
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Law, Wilson
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Public choice
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Quantitative marketing and economics : QME
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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ECONIS (ZBW)
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1
The role of slant and message consistency in
political
advertising
effectiveness : evidence from the 2016 presidential election
Fossen, Beth L.
;
Kim, Donggwan
;
Schweidel, David A.
; …
- In:
Quantitative marketing and economics : QME
20
(
2022
)
1
,
pp. 1-37
Persistent link: https://www.econbiz.de/10013190778
Saved in:
2
Decomposing
political
advertising
effects on vote choices
Law, Wilson
- In:
Public choice
188
(
2021
)
3/4
,
pp. 525-547
Persistent link: https://www.econbiz.de/10012619684
Saved in:
3
Disclaiming responsibility : how platforms deadlocked the Federal Election Commission's efforts to regulate digital
political
advertising
Haenschen, Katherine
;
Wolf, Jordan
- In:
Telecommunications policy : the international journal …
43
(
2019
)
8
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012201318
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