Decomposing political advertising effects on vote choices
Year of publication: |
2021
|
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Authors: | Law, Wilson |
Published in: |
Public choice. - New York, NY : Springer Science+Business Media LLC, ISSN 1573-7101, ZDB-ID 1475723-0. - Vol. 188.2021, 3/4, p. 525-547
|
Subject: | Political advertising | Persuasion | Mobilization | Discrete choice model | Werbung | Advertising | Neue politische Ökonomie | Public choice | Diskrete Entscheidung | Discrete choice | Werbewirkung | Advertising effects | Wahlverhalten | Voting behaviour | Wahlkampf | Electoral campaign | Politische Willensbildung | Political opinion formation |
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