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~subject:"Relationship marketing"
~subject:"Telekommunikationspolitik"
~subject:"Telekommunikationssektor"
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Relationship marketing
Telekommunikationspolitik
Telekommunikationssektor
Mobile phone
743
Mobiltelefon
743
Mobile communications
397
Mobilkommunikation
397
Consumer behaviour
268
Konsumentenverhalten
268
Mobile Business
122
Mobile business
122
Mobile Anwendung
96
Mobile application
96
Innovation adoption
88
Innovationsakzeptanz
88
Innovation diffusion
58
Innovationsdiffusion
58
Online-Marketing
46
Beziehungsmarketing
45
Information technology
45
Informationstechnik
45
Internet marketing
44
Customer satisfaction
39
Kundenzufriedenheit
39
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39
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39
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38
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38
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38
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37
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36
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35
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35
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35
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32
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32
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32
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32
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30
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30
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Birch, Nancy J.
3
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3
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3
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2
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2
D'Alessandro, Steven
2
Gray, David
2
Hörnig, Steffen
2
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2
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2
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2
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1
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1
Al-Nabhani, Khalid
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Chiang, Jeongwen
1
Choudhury, D. K.
1
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1
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Telecommunications policy : the international journal of digital economy, data sciences and new media
8
Discussion paper / Centre for Economic Policy Research
4
Journal of regulatory economics
4
Journal of retailing and consumer services
4
Information economics and policy : IEP
3
Services marketing quarterly
3
Innovatives Markenmanagement
2
International journal of electronic customer relationship management : IJECRM
2
International journal of industrial organization
2
International journal of process management and benchmarking : IJPMB
2
Service business
2
The journal of services marketing
2
African journal of science, technology, innovation & development : AJSTID
1
Decision : official journal of Indian Institute of Management Calcutta
1
Enterprise & society : the international journal of business history
1
Industrial and corporate change
1
International journal of business and emerging markets : IJBEM
1
International journal of business excellence
1
International journal of financial engineering
1
International journal of forecasting
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of innovation and technology management
1
International journal of public sector performance management : IJPSPM
1
International journal of social economics
1
International journal of strategic change management : IJSCM
1
International journal of technology marketing : IJTMkt
1
International tax and public finance
1
Inventi impact: retailing & consumer services
1
Journal for global business advancement : JGBA
1
Journal of African business
1
Journal of advertising research
1
Journal of decision systems
1
Journal of financial services marketing : JFSM
1
Journal of management research
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
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83
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1
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
2
Customer satisfaction and customer loyalty : an empirical case study on the impact of benefits generated through smartphone applications
Shaikh, Erum
;
Watto, Waqas Ahmed
;
Brahmi, Mohsen
; …
- In:
International journal of public sector performance …
12
(
2023
)
1/2
,
pp. 119-139
Persistent link: https://www.econbiz.de/10014313439
Saved in:
3
Death bells? : branding in the age of smartphones and AI
Kohli, Chiranjeev
;
Ebrahimi, Mahdi
;
Granitz, Neil
- In:
The journal of business strategy
44
(
2023
)
6
,
pp. 399-405
Persistent link: https://www.econbiz.de/10014468414
Saved in:
4
The impact of mobile virtual network operators on the mobile telecommunications services market : the case of the Czech Republic
Čihák, Jakub
- In:
Telecommunications policy : the international journal …
47
(
2023
)
10
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014478417
Saved in:
5
The nexus among mobile-app quality (M-app-QUAL), brand relationship, brand advocacy, and brand equity in the retail industry
Chowdhury, Fairuz
;
Swaminathan, Srinivasan
- In:
Services marketing quarterly
44
(
2023
)
4
,
pp. 277-308
Persistent link: https://www.econbiz.de/10014418062
Saved in:
6
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
7
Access price structure and entrant build-or-buy incentives in mobile markets
Arve, Malin
;
Foros, Øystein
;
Kind, Hans Jarle
- In:
Journal of regulatory economics
61
(
2022
)
1
,
pp. 67-87
Persistent link: https://www.econbiz.de/10012818001
Saved in:
8
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
9
Examining consumers' continuous usage of multichannel retailers' mobile applications
Al-Nabhani, Khalid
;
Wilson, Alan M.
;
McLean, Graeme J.
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 168-195
Persistent link: https://www.econbiz.de/10012796084
Saved in:
10
The impact of telecommunication regulatory policy on mobile retail price in Sub-Saharan African countries
Mothobi, Onkokame
- In:
Information economics and policy : IEP
58
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013258658
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