Examining consumers' continuous usage of multichannel retailers' mobile applications
Year of publication: |
2022
|
---|---|
Authors: | Al-Nabhani, Khalid ; Wilson, Alan M. ; McLean, Graeme J. |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 1, p. 168-195
|
Subject: | brand loyalty | continuous usage | escapism | hedonic | m-commerce | mobile apps | mobile retailing | utilitarian | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application | Einzelhandel | Retail trade | Mobile Business | Mobile business | Mobilkommunikation | Mobile communications | Mobiltelefon | Mobile phone | Innovationsakzeptanz | Innovation adoption | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing |
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