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~accessRights:"restricted"
~subject:"Social web"
~subject:"Viral marketing"
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Search: subject_exact:"Virtuelle Community"
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Social web
Viral marketing
Social Web
8,623
Online-Marketing
3,052
Internet marketing
3,029
Consumer behaviour
2,692
Konsumentenverhalten
2,692
Social media
1,337
Virales Marketing
1,165
Brand management
1,106
Markenführung
1,106
Beziehungsmarketing
1,084
Relationship marketing
1,084
Soziales Netzwerk
1,011
Social network
984
social media
963
Electronic Commerce
763
Online retailing
756
Online-Handel
756
E-commerce
752
Digitalisierung
641
Markenimage
639
Brand image
636
Digitization
635
Customer integration
438
Kundenintegration
438
Digital platform
404
Digitale Plattform
401
Internet
389
Öffentlichkeitsarbeit
364
Public relations
359
Advertising effects
349
Werbewirkung
349
Social relations
332
Soziale Beziehungen
332
Advertising
322
Werbung
316
Twitter
314
Brand
312
Confidence
300
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4,492
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7,708
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915
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6,972
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6,972
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744
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744
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139
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104
Graue Literatur
104
Non-commercial literature
104
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104
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76
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76
Hochschulschrift
70
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41
Sammelwerk
41
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37
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37
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30
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15
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15
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10
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7
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7
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6
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6
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4
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3
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2
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2
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1
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1
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1
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1
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1
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8,361
German
264
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Dwivedi, Yogesh Kumar
22
Martínez-López, Francisco J.
21
Loureiro, Sandra Maria Correia
20
Hajli, Nick
19
Law, Chun Hung Roberts
19
Qiu, Liangfei
18
Filieri, Raffaele
16
Harrigan, Paul
15
Rita, Paulo
15
Vrontis, Demetris
15
Agnihotri, Raj
14
Dhir, Amandeep
14
Laurell, Christofer
14
Rana, Nripendra P.
14
Ozuem, Wilson
13
Schaarschmidt, Mario
13
Bigné Alcañiz, J. Enrique
12
Dennis, Alan
12
Kreutzer, Ralf T.
12
Thaichon, Park
12
Akram, Umair
11
Etter, Michael
11
Hollebeek, Linda D.
11
Itani, Omar S.
11
Kumar, Vikas
11
Adeola, Ogechi
10
Gázquez-Abad, Juan Carlos
10
Hinson, Robert
10
Sandström, Christian
10
Shokouhyar, Sajjad
10
Brem, Alexander
9
Foroudi, Pantea
9
Gloor, Peter A.
9
Kuchler, Theresa
9
Kunkel, Thilo
9
Liang, Sai
9
Stroebel, Johannes
9
Tan, Yong
9
Veloutsou, Cleopatra
9
Whinston, Andrew B.
9
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IGI Global
108
Springer Fachmedien Wiesbaden
67
National Bureau of Economic Research
10
World Bank Group
9
Edward Elgar Publishing
7
Springer-Verlag GmbH
7
OECD
6
Springer Gabler <Firma>
5
Springer International Publishing
4
Organisation for Economic Co-operation and Development
3
Peter Lang GmbH
3
Healthcare Information and Management Systems Society
2
Technische Universität Braunschweig
2
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Annual International Research Conference of Symbiosis Institute of Management Studies <12., 2021, Online>
1
Berlin Digital Conference / Annual Conference <1., 2018, Berlin>
1
Berlin Digital Conference / Annual Conference <2., 2019, Berlin>
1
Concurrent SIGPHIL_372ICIS (Virtual Only) Workshop on Products of Theorizing: Towards Native Theories of Emerging Information Technology <9., 2021, Online>
1
De Gruyter Oldenbourg
1
Dgroup
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
ENTER 2023 eTourism Conference <30., 2023, Johannesburg>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
ICORIA <16., 2017, Gent>
1
IEA
1
IT4Fashion <6., 2016, Florenz>
1
Information Resources Management Association
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Association for Media and Communication Research
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Business Intelligence and Modelling <9., 2021, Athen>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
International Congress on Tourism and Information and Communications Technologies <14., 2023, Málaga>
1
International Energy Agency
1
International Scientific-Practical Conference <2021, Online>
1
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Published in...
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Journal of business research : JBR
384
Technological forecasting & social change : an international journal
226
Journal of retailing and consumer services
202
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
175
SpringerLink / Bücher
136
Information systems research : ISR
103
Journal of management information systems : JMIS
93
International journal of internet marketing and advertising : IJIMA
90
Industrial marketing management : the international journal for industrial and high-tech firms
86
Tourism management : research, policies, practice
86
International journal of advertising : the review of marketing communications
84
Springer eBook Collection
80
Journal of promotion management : innovations in planning and applied research
70
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Management science : journal of the Institute for Operations Research and the Management Sciences
65
International journal of hospitality management
61
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Electronic commerce research
59
Journal of marketing communications
59
The journal of product & brand management
56
Journal of internet commerce
53
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
50
Discussion papers / CEPR
49
Business horizons
48
Journal of marketing management : JMM ; journal of the Academy of Marketing
48
Journal of information & knowledge management : JIKM
46
The journal of brand management : an international journal
45
Finance research letters
44
Journal of travel and tourism marketing
44
Psychology & marketing
43
MIS quarterly
42
International journal of contemporary hospitality management
39
Journal of marketing
38
Journal of strategic marketing
38
Asia Pacific journal of marketing and logistics
37
International journal of business information systems : IJBIS
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Corporate communications : an international journal
36
International journal of consumer studies
36
European journal of marketing
35
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Source
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ECONIS (ZBW)
8,623
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1
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10
of
8,623
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date (oldest first)
1
Uncovering consumers' subconscious responses to marketing stimuli
Sari, Hasrini
;
Simatupang, Tota
- In:
Biometrics and neuroscience research in business and …
,
(pp. 279-294)
.
2024
Persistent link: https://www.econbiz.de/10014560406
Saved in:
2
Local information advantage and stock returns : evidence from social media
Huang, Yuqin
;
Li, Feng
;
Li, Tong
;
Lin, Tse-Chun
- In:
Contemporary accounting research : the journal of the …
41
(
2024
)
2
,
pp. 1089-1119
Persistent link: https://www.econbiz.de/10014560429
Saved in:
3
Internet of Things: effectiveness of instant messengers on consumer behaviour as a digital marketing channel
Easwaramoorthy Rangaswamy
;
Stephanie Lim Mei Ling
; …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 205-229)
.
2024
Persistent link: https://www.econbiz.de/10014563877
Saved in:
4
Factors influencing online platform engagement in fresh fruit e-commerce in China
Tang, Lin
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 247-261)
.
2024
Persistent link: https://www.econbiz.de/10014564136
Saved in:
5
Does social capital matter to firm digital transformation? : evidence from China
Nie, Jing
;
Zhang, Jiaming
;
Chang, Xue
- In:
Finance research letters
65
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014564162
Saved in:
6
The importance of social networks for e-commerce : an analysis of young users' perspectives in the European Union
Fedorko, Richard
;
Bačík, Radovan
;
Rigelský, Martin
; …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 291-304)
.
2024
Persistent link: https://www.econbiz.de/10014564245
Saved in:
7
Social media and destination marketing in china : a systematic review of short videos
Liu, Congying
;
Bin Mohamed, Ahmad Edwin
;
Muhammad …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 413-435)
.
2024
Persistent link: https://www.econbiz.de/10014564291
Saved in:
8
Engagement of nonprofit organizations' followers on Instagram
Elvira-Lorilla, Teresa
;
Garcia-Rodriguez, Inigo
; …
- In:
Nonprofit management & leadership
34
(
2024
)
4
,
pp. 979-992
Persistent link: https://www.econbiz.de/10014565128
Saved in:
9
Distance lending & social connectedness
Kariya, Ankitkumar
;
Shekhawat, Chhavi
- In:
Journal of financial stability
72
(
2024
),
pp. 1-29
Persistent link: https://www.econbiz.de/10014565237
Saved in:
10
The paradox of collaborative consumption
Guyader, Hugo
- In:
Understanding collaborative consumption
,
(pp. 12-25)
.
2024
Persistent link: https://www.econbiz.de/10014565329
Saved in:
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