Social media and destination marketing in china : a systematic review of short videos
Congying Liu, Ahmad Edwin Bin Mohamed, and Muhammad Zulqarnain Arshad
| Year of publication: |
2024
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|---|---|
| Authors: | Liu, Congying ; Ahmad Edwin Mohamed ; Muhammad Zulqarnain Arshad |
| Published in: |
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023. - Singapore : Springer Nature Singapore, ISBN 9789819709960. - 2024, p. 413-435
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| Subject: | China | Destination Marketing | PRISMA | Social Media | Systematic Review | Social Web | Social web | Tourismusmarketing | Tourism marketing | Online-Marketing | Internet marketing | Destinationsmanagement | Destination management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1007/978-981-97-0996-0_24 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014564291