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~accessRights:"restricted"
~subject:"Werbewirkung"
~subject:"source credibility"
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Werbewirkung
source credibility
Credibility
1,141
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1,011
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320
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320
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189
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168
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
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Springer Fachmedien Wiesbaden
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Journal of promotion management : innovations in planning and applied research
10
Journal of business research : JBR
9
International journal of advertising : the review of marketing communications
5
International journal of internet marketing and advertising : IJIMA
5
Journal of promotion management : JPM
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5
Global business review
4
International journal of consumer studies
3
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Auditing : a journal of practice & theory
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European journal of marketing
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Health marketing quarterly
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International journal of sports marketing & sponsorship
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Journal of global marketing
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Journal of hospitality marketing & management
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Journal of nonprofit & public sector marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Psychology & marketing
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The journal of consumer marketing
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The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
2
Accounting horizons : a quarterly publication of the American Accounting Association
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Behavioral research in accounting
1
Business strategy and the environment
1
Corporate reputation review
1
Corporate reputation review : an international journal
1
Essentials
1
European Advertising Academy
1
European Sport management quarterly : ESMQ
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International journal of Islamic marketing and branding
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International journal of applied management science : IJAMS
1
International journal of business and economics research : IJBER
1
International journal of business and emerging markets : IJBEM
1
International journal of business and globalisation : IJBG
1
International journal of business communication : IJBC : a publication of the Association for Business Communication
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
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ECONIS (ZBW)
133
RePEc
2
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135
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1
Source, message and medium? : the role of personal values in forming
credibility
perceptions of non-sponsored product review videos
Alsaeed, Ghadeer R.
;
Keeling, Kathleen Anne
; …
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1272-1297
Persistent link: https://www.econbiz.de/10014252281
Saved in:
2
How does management voluntary disclosure behavior influence auditors' judgments?
Hillison, Sean M.
;
Vittori, Kamber D.
- In:
Journal of accounting research
62
(
2024
)
2
,
pp. 675-699
Persistent link: https://www.econbiz.de/10014541858
Saved in:
3
Understanding celebrity trust and its effects on other
credibility
and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
4
Investigating the effects of host trust,
credibility
, and authenticity in podcast advertising
Brinson, Nancy H.
;
Lemon, Laura L.
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 558-576
Persistent link: https://www.econbiz.de/10014454795
Saved in:
5
Insta-influencers' endorsement effect on consumers' purchase intention : parallel mediation role of brand
credibility
and brand attitude
Dadvari, Alaleh
;
Moslehpour, Massoud
;
Shira, Shallyn …
- In:
Journal of Asia Pacific business
24
(
2023
)
4
,
pp. 254-272
Persistent link: https://www.econbiz.de/10014418138
Saved in:
6
How the
credibility
of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
Saved in:
7
The impact of livestream on the customer's buying intention in an emerging economy : the case of products endorsed by celebrity
Thanh-Binh Phung
;
Hoang Nguyen Dai
;
Doan Viet Phuong Nguyen
- In:
International journal of business and emerging markets …
15
(
2023
)
4
,
pp. 346-379
Persistent link: https://www.econbiz.de/10014435556
Saved in:
8
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
9
Examining the influence of endorser
credibility
on brand placements in reality shows through placement appeal : emotional vs rational appeal
Natarajan, Thamaraiselvan
;
Jayapal, Jegan
;
Jegan, …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 759-790
Persistent link: https://www.econbiz.de/10014287770
Saved in:
10
Determinant and the consequence of advertising scepticism : a case of popular brand of instant noodle
Siringoringo, Hotniar
;
Hanum, Yuhilza
;
Sudaryanto
- In:
International journal of business excellence : IJBEX
29
(
2023
)
3
,
pp. 372-389
Persistent link: https://www.econbiz.de/10014294170
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