Source, message and medium? : the role of personal values in forming credibility perceptions of non-sponsored product review videos
Year of publication: |
2023
|
---|---|
Authors: | Alsaeed, Ghadeer R. ; Keeling, Kathleen Anne ; Sarantopoulos, Panagiotis ; Gadalla, Eman |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 57.2023, 5, p. 1272-1297
|
Subject: | Message credibility | Personal values | Persuasion knowledge | Product review videos | Social media | Source credibility | User-generated content | Social Web | Social web | Glaubwürdigkeit | Credibility | Virales Marketing | Viral marketing | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Soziale Werte | Social values |
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