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Direct marketing
147
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Advertising
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Aikin, Kathryn J.
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Health marketing quarterly
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
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International journal of pharmaceutical and healthcare marketing : IJPHM
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
147
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1
Donor responses to out-group beneficiary profiles in direct mail fundraising : a Canadian case study
Dougherty, Christopher Nicholas
;
Schmidt, Kirk
;
Mahon, …
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
2
,
pp. 123-144
Persistent link: https://www.econbiz.de/10014514762
Saved in:
2
Unique ... like everyone else : effects and mechanisms of personalization appeals in recruitment advertising
Pfiffelmann, Jean
;
Pfeuffer, Alexander
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 491-532
Persistent link: https://www.econbiz.de/10014550980
Saved in:
3
Drivers and moderators of direct selling business outcomes : why I participate affects how I perform
Coughlan, Anne T.
;
Gerke, Michael
;
Krafft, Manfred
- In:
Marketing : ZFP ; journal of research and management
46
(
2024
)
1
,
pp. 4-19
Persistent link: https://www.econbiz.de/10014634755
Saved in:
4
Ethics in financial advertising : a study on direct mail for credit cards
Shen, Feng
;
Shi, Yi
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1230-1245
Persistent link: https://www.econbiz.de/10012650650
Saved in:
5
Modeling independent sales representative performance : application of predictive analytics in direct selling for improved outcomes
Glackin, Caroline
;
Adıvar, Murat
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 613-628
Persistent link: https://www.econbiz.de/10014537261
Saved in:
6
The expansion of varieties in the new age of advertising
Baslandze, Salome
;
Greenwood, Jeremy
;
Marto, Ricardo
; …
- In:
Review of economic dynamics
50
(
2023
),
pp. 171-210
Persistent link: https://www.econbiz.de/10014555926
Saved in:
7
A matheuristic for a customer assignment problem in direct marketing
Bigler, Tamara
;
Kammermann, Manuel Stanley
;
Baumann, Philipp
- In:
European journal of operational research : EJOR
304
(
2023
)
2
,
pp. 689-708
Persistent link: https://www.econbiz.de/10013534557
Saved in:
8
Covid-19, disrupted vegetable supply chain and direct marketing : experiences from India
Tripathi, Amarnath
;
Bharti, Nisha
;
Sardar, Sucheta
; …
- In:
Journal of agribusiness in developing and emerging …
13
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013536202
Saved in:
9
Influence of direct marketing and conventional advertisement on buying behaviour of customers of electronic home appliances
Kewat, Pooja Bai
;
Panda, Priyabrata
;
Maharana, Arjuna Kumar
- In:
International journal of business and emerging markets …
15
(
2023
)
3
,
pp. 287-306
Persistent link: https://www.econbiz.de/10014312878
Saved in:
10
From direct marketing to interactive marketing : a retrospective review of the Journal of Research in Interactive Marketing
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, Nitesh
;
Rasul, …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 232-256
Persistent link: https://www.econbiz.de/10014313214
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