//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~type_genre:"Aufsatz im Buch"
~type_genre:"Ratgeber"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeplanung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising planning
6
Werbeplanung
6
Beziehungsmarketing
3
Relationship marketing
3
Deutschland
2
Germany
2
Online-Marketing
2
2002-2011
1
Advertising
1
Advertising effects
1
Artificial intelligence
1
Consumer attitudes
1
Consumer confidence index
1
Customer acquisition
1
Direct marketing
1
Direktmarketing
1
E-Mail
1
Economic information
1
Estimation
1
Facebook, Inc.
1
Frühindikator
1
Impact assessment
1
Internet marketing
1
Kundengewinnung
1
Kundenmanagement
1
Künstliche Intelligenz
1
Leading indicator
1
Marketing management
1
Marketingmanagement
1
Media coverage
1
Mediale Berichterstattung
1
Mund-zu-Mund-Werbung
1
Schätzung
1
Simbabwe
1
Social Web
1
Social network
1
Social relations
1
Social web
1
Soziale Beziehungen
1
Soziales Netzwerk
1
more ...
less ...
Online availability
All
Undetermined
Free
5
Type of publication
All
Article
3
Book / Working Paper
3
Type of publication (narrower categories)
All
Aufsatz im Buch
Ratgeber
Thesis
Article in journal
45
Aufsatz in Zeitschrift
45
Hochschulschrift
8
Lehrbuch
4
Book section
3
Textbook
3
Arbeitspapier
2
Bibliografie enthalten
2
Bibliography included
2
Collection of articles of several authors
2
Graue Literatur
2
Konferenzschrift
2
Non-commercial literature
2
Sammelwerk
2
Working Paper
2
Collection of articles written by one author
1
Sammlung
1
more ...
less ...
Language
All
English
4
German
2
Author
All
Eklund, Patrik
1
Iyioluwa, Adeyinka Kehinde
1
Kreutzer, Ralf T.
1
Lischka, Juliane A.
1
Mayzlin, Dina
1
Nießing, Daniel
1
Takunda, Chiwaridzo Option
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
2
Published in...
All
AI-driven marketing research and data analytics
1
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
1
Handbook of research on applied AI for international business and marketing applications
1
Research
1
The Oxford handbook of the economics of networks
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Artificial intelligence-driven advertising and customer targeting : precision marketing strategies in Zimbabwe
Takunda, Chiwaridzo Option
;
Iyioluwa, Adeyinka Kehinde
- In:
AI-driven marketing research and data analytics
,
(pp. 98-117)
.
2024
Persistent link: https://www.econbiz.de/10014558894
Saved in:
2
Reinforcement learning in social media marketing
Eklund, Patrik
- In:
Handbook of research on applied AI for international …
,
(pp. 30-48)
.
2021
Persistent link: https://www.econbiz.de/10012303423
Saved in:
3
E-Mail-Marketing kompakt : E-Mail-Adressen gewinnen, Kampagnen entwickeln und kontrollieren, die passende Software finden
Kreutzer, Ralf T.
-
2018
Persistent link: https://www.econbiz.de/10011805936
Saved in:
4
Economic news, sentiment, and behavior : how economic and business news affects the economy
Lischka, Juliane A.
-
2016
Persistent link: https://www.econbiz.de/10011438186
Saved in:
5
Managing Social Interactions
Mayzlin, Dina
- In:
The Oxford handbook of the economics of networks
.
2016
Persistent link: https://www.econbiz.de/10012880976
Saved in:
6
Kunden-werben-Kunden-Kampagnen : Eine empirische Analyse von Sender-Empfänger-Dyaden zur Gestaltung des Weiterempfehlungsmanagements
Nießing, Daniel
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515510
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->