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~type_genre:"Aufsatz im Buch"
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Search: subject:"B-to-B-Marketing"
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B-to-B-Marketing
48
Business-to-business marketing
48
Lieferantenmanagement
8
Supplier relationship management
8
Beziehungsmarketing
7
Relationship marketing
7
E-commerce
6
Electronic Commerce
6
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5
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Online-Handel
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Computerized method
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Computerunterstützung
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Credence goods
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Großbritannien
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Kundenzufriedenheit
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Leistungsbündel
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Online-Marketing
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STILL GmbH <Hamburg>
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Aufsatz im Buch
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973
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973
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48
Aufsatzsammlung
21
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28
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20
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Gey, Thomas
3
Klug, Matthias
3
Banholzer, Volker Markus
2
Ray, Subhasis
2
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Akrout, Houcine
1
Baketarić, Bruno
1
Bauer, Wolfgang
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1
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1
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1
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Caro, Sönke
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1
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Dorn, Jürgen
1
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1
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1
Eckert, Roland
1
Emens, Susan
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1
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1
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1
García-Alcaraz, Jorge Luis
1
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1
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1
Gurău, Călin
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Görtz, Heiko
1
Jajaee, Sharareh Mansouri
1
Jatarya, Pankaj Kumar
1
Johnston, Wesley J.
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Kamtikar, Sachin M.
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Brand the Future : systematische Markenentwicklung im B2B
9
New insights on trust in business-to-business relationships : a multi-perspective approach
3
Customer engagement marketing
2
Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
2
Marketing und Sales Automation : Grundlagen - Tools - Umsetzung ; Alles, was Sie wissen müssen
2
Praxishandbuch Wirtschaft in Afrika
2
The Oxford handbook of strategic sales and sales management
2
Werbung und PR im digitalen Zeitalter : Grenzen, Übergänge und neue Formate
2
AI innovation in services marketing
1
Advanced digital marketing strategies in a data-driven era
1
Analyzing the strategic role of social networking in firm growth and productivity
1
China-focused cases : selected winners of the CEIBS global case contest
1
Commodity Marketing : Strategies, Concepts, and Cases
1
Covid-19, technology and marketing : moving forward and the new normal
1
Developing relationships, personalization, and data herald in marketing 5.0
1
Die Corona-Transformation : Krisenmanagement und Zukunftsperspektiven in Wirtschaft, Kultur und Bildung
1
Digital influence on consumer habits : marketing challenges and opportunities
1
Digitalization of decentralized supply chains during global crises
1
Enterprise information systems for business integration in SMEs : technological, organizational, and social dimensions
1
Ethical issues in e-business : models and frameworks
1
Führungsinstrumente aus dem Silicon Valley : Konzepte und Kompetenzen
1
Green marketing and environmental responsibility in modern corporations
1
Innovations in the Industrial Internet of Things (IIoT) and smart factory
1
Innovativer Einsatz digitaler Medien im Marketing : Analysen, Strategien, Erfolgsfaktoren, Fallbeispiele
1
Islamic perspectives on marketing and consumer behavior : planning, implementation, and control
1
Outsourcing and offshoring business services
1
Praxisbeispiele der Digitalisierung : Trends, Best Practices und neue Geschäftsmodelle
1
Real-time strategy and business intelligence : digitizing practices and systems
1
Strategic marketing cases in emerging markets
1
Strengthening industrial cybersecurity to protect business intelligence
1
The Oxford handbook of pricing management
1
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
1
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ECONIS (ZBW)
48
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1
Impact of AI on knowledge-based marketing : a study of B2B markets
Masoom, Kaneez
;
Rastogi, Anchal
;
Khan, Shad Ahmad
- In:
Digital influence on consumer habits : marketing …
,
(pp. 147-158)
.
2024
Persistent link: https://www.econbiz.de/10014553394
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2
Where AI meets captivating storytelling : a case study of Invest Lithuania
Belhaj, Monika
- In:
AI innovation in services marketing
,
(pp. 1-26)
.
2024
Persistent link: https://www.econbiz.de/10014557827
Saved in:
3
Understanding the relationship between trust and faith in micro-enterprises to cyber hygiene : an empirical review
Konar, Sayak
;
Mukherjee, Gunjan
;
Dutta, Gourab
- In:
Strengthening industrial cybersecurity to protect …
,
(pp. 125-148)
.
2024
Persistent link: https://www.econbiz.de/10014527091
Saved in:
4
Die Viralität von Werbung als PR-Instrument : Gleichzeitigkeit funktional und fragmental differenzierter Stakeholderkonstellationen als Herausforderung für die Unternehmenskommunik...
Banholzer, Volker Markus
;
Siebert, Michael A.
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 383-401)
.
2023
Persistent link: https://www.econbiz.de/10014435299
Saved in:
5
Corporate Podcasts als Instrument der B2B-Kommunikation : Narrativität in der Unternehmenskommunikation und die Konvergenz von Funktionen
Banholzer, Volker Markus
;
Klimpel Maciel, Nina
;
Weber, …
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 403-430)
.
2023
Persistent link: https://www.econbiz.de/10014435317
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6
De-commoditization in B2B markets : a communication perspective
Geigenmüller, Anja
;
Kuhn, Elisabeth
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 413-425)
.
2022
Persistent link: https://www.econbiz.de/10013272040
Saved in:
7
Krise und Wandel im B-to-B-Geschäft, oder die Bereitschaft, sich teilweise neu zu erfinden : das Beispiel des Unternehmensverbundes SCHNEEWEISS interior
Dreher, Jürgen
;
Dehne, Claudia
- In:
Die Corona-Transformation : Krisenmanagement und …
,
(pp. 241-254)
.
2022
Persistent link: https://www.econbiz.de/10013172486
Saved in:
8
Digital transformation of the commercial functions of B2B companies : go-to-market strategies, initiatives and supporting systems
Steuernagel, Axel
- In:
Praxisbeispiele der Digitalisierung : Trends, Best …
,
(pp. 159-195)
.
2022
Persistent link: https://www.econbiz.de/10013429123
Saved in:
9
People-based interaction in modern marketing : developing a B2B relationship quality model
Vieira, Armando
- In:
Developing relationships, personalization, and data …
,
(pp. 1-32)
.
2022
Persistent link: https://www.econbiz.de/10013334850
Saved in:
10
Digital loyalty programmes : pull strategies in B2B channel marketing
Marjan, Ammarah
;
Graham, Charles
;
Bruce, Margaret
; …
- In:
Advanced digital marketing strategies in a data-driven era
,
(pp. 51-78)
.
2021
Persistent link: https://www.econbiz.de/10012621947
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