Digital transformation of the commercial functions of B2B companies : go-to-market strategies, initiatives and supporting systems
Axel Steuernagel
| Year of publication: |
2022
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|---|---|
| Authors: | Steuernagel, Axel |
| Published in: |
Praxisbeispiele der Digitalisierung : Trends, Best Practices und neue Geschäftsmodelle. - Wiesbaden : Springer Fachmedien Wiesbaden, ISBN 978-3-658-37903-2. - 2022, p. 159-195
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| Subject: | B-to-B-Marketing | Business-to-business marketing | Digitalisierung | Digitization |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-658-37903-2_8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013429123