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A Review and Conceptual Framework for Understanding Personalized Matching Effects in Persuasion
Teeny, Jacob D.
;
Siev, Joseph J.
;
Briñol, Pablo
; …
- In:
Journal of Consumer Psychology
31
(
2020
)
2
,
pp. 382-414
Persistent link: https://www.econbiz.de/10012407275
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