A Review and Conceptual Framework for Understanding Personalized Matching Effects in Persuasion
Year of publication: |
2020
|
---|---|
Authors: | Teeny, Jacob D. ; Siev, Joseph J. ; Briñol, Pablo ; Petty, Richard E. |
Published in: |
Journal of Consumer Psychology. - Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 31.2020, 2 (21.11.), p. 382-414
|
Publisher: |
Wiley |
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
Philipp‐Muller, Aviva, (2021)
-
Philipp-Muller, Aviva, (2022)
-
Consumer persuasion : indirect change and implicit balance
Horcajo, Javier, (2010)
- More ...