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Search: person:"Chen, Yi-Mu"
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Chen, Yi-Mu
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Journal of retailing and consumer services
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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ECONIS (ZBW)
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1
Investigating the combinations of target products and gifts : metal accounting perspective
Chen, Yi-Mu
;
Chen, Allen
;
Yang, I.-Hsuan
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 65-69)
.
2023
Persistent link: https://www.econbiz.de/10014289838
Saved in:
2
Applying dramaturgy theory in computer maintenance services
Chen, Yi-Mu
;
Wang, Ming-Yue
- In:
Services marketing quarterly
39
(
2018
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10011804126
Saved in:
3
Impact of flow on mobile shopping intention
Chen, Yi-Mu
;
Hsu, Tsuen-Ho
;
Lu, Yu-Jou
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 281-287
Persistent link: https://www.econbiz.de/10011808601
Saved in:
4
Do the warning notices decrease or increase opportunistic behavior in cinemas?
Chen, Yi-Mu
;
Huang, Tseng-Lung
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 227-233
Persistent link: https://www.econbiz.de/10011556658
Saved in:
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