//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"De Gregorio, Federico"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Ad avoidance
1
Advertising
1
Advertising avoidance
1
Advertising industry
1
Arbeitskräfte
1
Consumer behaviour
1
Consumer socialization
1
Creative industries
1
Creativity
1
Fernsehwerbung
1
Hörfunkwerbung
1
Internet marketing
1
Konsumentenverhalten
1
Kreativität
1
Kreativsektor
1
Media usage
1
Mediennutzung
1
Online-Marketing
1
Perception
1
Prime time
1
Radio advertising
1
Social Web
1
Social media
1
Social web
1
Survey
1
TV commercials
1
Television advertising
1
Viewer perceptions
1
Wahrnehmung
1
Werbewirtschaft
1
Werbung
1
Workforce
1
more ...
less ...
Online availability
All
Undetermined
Free
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
De Gregorio, Federico
3
Cheong, Yunjae
1
Chinchanachokchai, Sydney
1
Kim, Kihan
1
Windels, Kasey
1
Published in...
All
Journal of advertising
1
Journal of business research : JBR
1
The journal of consumer marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Are advertising agency creatives more creative than anyone else? : an exploratory test of competing predictions
De Gregorio, Federico
;
Windels, Kasey
- In:
Journal of advertising
50
(
2021
)
2
,
pp. 207-216
Persistent link: https://www.econbiz.de/10012584577
Saved in:
2
A consumer socialization approach to understanding advertising avoidance on social media
Chinchanachokchai, Sydney
;
De Gregorio, Federico
- In:
Journal of business research : JBR
110
(
2020
),
pp. 474-483
Persistent link: https://www.econbiz.de/10012237882
Saved in:
3
Viewer perceptions of television commercials : a conceptual replication
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 612-623
Persistent link: https://www.econbiz.de/10011808331
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->