A consumer socialization approach to understanding advertising avoidance on social media
Sydney Chinchanachokchai, Federico de Gregorio
| Year of publication: |
2020
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|---|---|
| Authors: | Chinchanachokchai, Sydney ; De Gregorio, Federico |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 110.2020, p. 474-483
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| Subject: | Ad avoidance | Advertising avoidance | Consumer socialization | Social media | Survey | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.01.062 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012237882