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Search: person:"Fastoso, Fernando"
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Consumer behaviour
8
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8
Brand management
6
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5
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5
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3
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Culture-laden website design
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Fastoso, Fernando
15
Bartikowski, Boris
5
Gierl, Heribert
3
González-Jiménez, Héctor
2
Mohr, Alexander T.
2
Wang, Siqi
2
Choi, Yung K.
1
Cometto, Teresa
1
Fukukawa, Kyoko
1
Gonzalez-Jimenez, Hector
1
Gonzalez‐Jimenez, Hector
1
Kim, Changju
1
Kim, Jungkeun
1
Kim, Seongseop S.
1
Lane, Vicki R.
1
Lee, Daniel C.
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Liu, Hao
1
Neave, Lydia
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Park, Jooyoung
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Richard, Marie-Odile
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Schoefer, Klaus
1
Sung, Billy
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Tihanyi, Can
1
Tzemou, Effy
1
Tzemou, Efstathia
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Unen, Marc van
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Voyer, Benjamin G.
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Journal of business research : JBR
5
Psychology & Marketing
3
European journal of international management : EJIM
1
International marketing review
1
Journal of International Management
1
Journal of business ethics : JBE
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
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ECONIS (ZBW)
11
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Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
2
How nationalistic appeals affect foreign luxury brand reputation : a study of ambivalent effects
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business ethics : JBE
169
(
2021
)
2
,
pp. 261-277
Persistent link: https://www.econbiz.de/10012436734
Saved in:
3
Mirror, mirror on my phone : drivers and consequences of selfie editing
Fastoso, Fernando
;
González-Jiménez, Héctor
; …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 365-375
Persistent link: https://www.econbiz.de/10012590272
Saved in:
4
Perceived brand globalness/localness : a systematic review of the literature and directions for further research
Liu, Hao
;
Schoefer, Klaus
;
Fastoso, Fernando
;
Tzemou, …
- In:
Journal of international marketing
29
(
2021
)
1
,
pp. 77-94
Persistent link: https://www.econbiz.de/10012484469
Saved in:
5
The impact of COVID‐19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & Marketing
(
2021
)
Persistent link: https://www.econbiz.de/10012633184
Saved in:
6
Materialism, cosmopolitanism, and emotional brand attachment : the roles of ideal self-congruity and perceived brand globalness
Fastoso, Fernando
;
González-Jiménez, Héctor
- In:
Journal of business research : JBR
121
(
2020
),
pp. 429-437
Persistent link: https://www.econbiz.de/10012417364
Saved in:
7
Seeking attention versus seeking approval: How conspicuous consumption differs between grandiose and vulnerable narcissists
Neave, Lydia
;
Tzemou, Effy
;
Fastoso, Fernando
- In:
Psychology & Marketing
37
(
2020
)
3
,
pp. 418-427
Persistent link: https://www.econbiz.de/10012189606
Saved in:
8
Exploring the effects of subsidiary interdependence on the performance of global product launches
Mohr, Alexander T.
;
Unen, Marc van
;
Fastoso, Fernando
; …
- In:
European journal of international management : EJIM
13
(
2019
)
4
,
pp. 553-579
Persistent link: https://www.econbiz.de/10012065246
Saved in:
9
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
10
How independence and interdependence moderate the self-congruity effect on brand attitude : a study of east and west
Gonzalez-Jimenez, Hector
;
Fastoso, Fernando
;
Fukukawa, Kyoko
- In:
Journal of business research : JBR
103
(
2019
),
pp. 293-300
Persistent link: https://www.econbiz.de/10012104223
Saved in:
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