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Search: person:"Lee, Ruby P."
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Beziehungsmarketing
4
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4
Brand image
2
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Consumer behaviour
2
Firm performance
2
Interessenpolitik
2
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Lobbying
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lobbying
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Corporate Social Responsibility
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English
13
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Lee, Ruby
11
Lee, Ruby P.
5
Anderson, Jeffrey E.
4
Chen, Qimei
4
He, Yi
2
Martin, Silvia L.
2
Sun, Sunny Li
2
Wang, Yonggui
2
Anderson, Sidney T.
1
Hartmann, Nathaniel N.
1
Johnson, Jean L.
1
Li, Jingxun
1
Li, Jun
1
Ma, Shuang
1
Naylor, Gillian
1
Ozsomer, Aysegul
1
Peng, Mike W.
1
Pohlmann, Attila
1
Spanjol, Jelena
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Tam, Leona
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Tan, Weiqiang
1
Tofighi, Maryam
1
Tong, Pingsheng
1
Tseng, Chiung-Hui
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Umesh, U. N.
1
Wan, Junbao
1
Wei, Susan
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Zhang, Lian
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Asian business & management
1
Industry and innovation
1
International Business Review
1
International journal of innovation and technology management
1
Journal of Business Research
1
Journal of Product Innovation Management
1
Journal of World Business
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of strategic marketing
1
Marketing letters : a journal of research in marketing
1
Psychology & Marketing
1
Psychology & marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
11
RePEc
3
Other ZBW resources
2
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1
Do employee orientation and societal orientation matter in the customer orientation : performance link?
Lee, Ruby
;
Wei, Susan
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014288110
Saved in:
2
Lobbying as a potent political marketing tool for product diversification : an examination of firm-government interaction
Anderson, Jeffrey E.
;
Lee, Ruby
;
Tofighi, Maryam
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 235-253
Persistent link: https://www.econbiz.de/10014303195
Saved in:
3
When does customer participation influence new product performance? : the role of ambiguity and strategic collaboration
Lee, Ruby
;
Wang, Yonggui
;
Ma, Shuang
;
Anderson, Jeffrey E.
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 276-288
Persistent link: https://www.econbiz.de/10013326859
Saved in:
4
Indirect effects of direct subsidies : an examination of signaling effects
Li, Jun
;
Lee, Ruby
;
Wan, Junbao
- In:
Industry and innovation
27
(
2020
)
9
,
pp. 1040-1061
Persistent link: https://www.econbiz.de/10012314103
Saved in:
5
Social Innovation in an Interconnected World: Introduction to the Special Issue
Lee, Ruby P.
;
Spanjol, Jelena
;
Sun, Sunny Li
- In:
Journal of Product Innovation Management
36
(
2019
)
6
,
pp. 662-670
Persistent link: https://www.econbiz.de/10012094832
Saved in:
6
Managerial ties and knowledge transfer in business ecosystems : evidence from Korean subsidiaries in China
Li, Jingxun
;
Lee, Ruby
;
Zhang, Lian
- In:
Asian business & management
17
(
2018
)
3
,
pp. 183-207
Persistent link: https://www.econbiz.de/10011961474
Saved in:
7
Lobbying as a potent political marketing tool for firm performance : a closer look
Anderson, Jeffrey E.
;
Martin, Silvia L.
;
Lee, Ruby
- In:
Psychology & marketing
35
(
2018
)
7
,
pp. 511-521
Persistent link: https://www.econbiz.de/10011970140
Saved in:
8
Lobbying as a potent political marketing tool for firm performance : A closer look
Anderson, Jeffrey E.
;
Martin, Silvia L.
;
Lee, Ruby P.
- In:
Psychology & Marketing
35
(
2018
)
7
,
pp. 511-521
Persistent link: https://www.econbiz.de/10012083898
Saved in:
9
Consumers' role performance and brand identification : evidence from a survey and a longitudinal field experiment
He, Yi
;
Chen, Qimei
;
Lee, Ruby
;
Wang, Yonggui
; …
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011695156
Saved in:
10
Collaborative relationships : the role of information technology
Tong, Pingsheng
;
Umesh, U. N.
;
Johnson, Jean L.
;
Lee, Ruby
- In:
International journal of innovation and technology …
13
(
2016
)
3
,
pp. 1-30
Persistent link: https://www.econbiz.de/10011525719
Saved in:
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