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online word of mouth
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Lu, Shijie
9
Wang, Xin
4
Bendle, Neil T.
2
Chen, Xingyu
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Dinner, Isaac
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Grewal, Rajdeep
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Journal of marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary journal
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
9
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1
The ripple effect of firm-generated content on new movie releases
Lu, Shijie
;
Dinner, Isaac
;
Grewal, Rajdeep
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 908-931
Persistent link: https://www.econbiz.de/10014384291
Saved in:
2
Does topic consistency matter? : a study of critic and user reviews in the movie industry
Kim, Eunsoo
;
Ding, MengQi
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 428-450
Persistent link: https://www.econbiz.de/10014245142
Saved in:
3
Immediate and enduring effects of digital badges on online content consumption and generation
Lu, Shijie
;
Xie, Ying
;
Chen, Xingyu
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 146-163
Persistent link: https://www.econbiz.de/10014281912
Saved in:
4
Do larger audiences generate greater revenues under pay what you want? : evidence from a live streaming platform
Lu, Shijie
;
Yao, Dai
;
Chen, Xingyu
;
Grewal, Rajdeep
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 964-984
Persistent link: https://www.econbiz.de/10012668081
Saved in:
5
The effect of over-the-top media services on piracy search : evidence from a natural experiment
Lu, Shijie
;
Rajavi, Koushyar
;
Dinner, Isaac
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 548-568
Persistent link: https://www.econbiz.de/10012594055
Saved in:
6
Do spoilers really spoil? : using topic modeling to measure the effect of spoiler reviews on box office revenue
Ryoo, Jun Hyun
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 70-88
Persistent link: https://www.econbiz.de/10012485583
Saved in:
7
Audio mining : the role of vocal tone in persuasion
Wang, Xin
;
Lu, Shijie
;
Li, Xi
;
Khamitov, Mansur
; …
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
2
,
pp. 189-211
Persistent link: https://www.econbiz.de/10012620027
Saved in:
8
Does piracy create online word of mouth? : an empirical analysis in the movie industry
Lu, Shijie
;
Wang, Xin
;
Bendle, Neil T.
- In:
Management science : journal of the Institute for …
66
(
2020
)
5
,
pp. 2140-2162
Persistent link: https://www.econbiz.de/10012234779
Saved in:
9
Investigating the spillover effect of keyword market entry in sponsored search advertising
Lu, Shijie
;
Yang, Sha
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 976-998
Persistent link: https://www.econbiz.de/10011791436
Saved in:
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