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Search: person:"Menon, R."
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Consumer behaviour
7
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7
Internet marketing
4
Online-Marketing
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3
Social web
3
Behavioral economics
2
Eco-label
2
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Brand management
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Brand post
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CBFLE
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Consumer attitudes
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Consumer-based food label equity
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Valdimar Sigurdsson
10
Menon, R. G. Vishnu
9
Larsen, Nils Magne
8
Fagerstrøm, Asle
7
Folwarczny, Michał
3
Freyja Thoroddsen Sigurdardottir
3
Foxall, Gordon R.
2
Menon, R.
2
Alemu, Mohammed Hussen
1
Alvarado, C.S.
1
Atli Geir Hallgrímsson
1
Bagchi, D.
1
DeMaria, L.M.
1
Folwarczny, Michal
1
Helena Gunnars Marteinsdottir
1
Hinriksson, Hinrik
1
Joseph Karlton Gallogly
1
Kumar, A.
1
Luck, J.
1
Menon, R.G. Vishnu
1
Peabody, J.W.
1
Perkovic, Sonja
1
Rakel Gyða Pálsdóttir
1
Sørensen, Herborg
1
Vishnu Menon, R. G.
1
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Journal of business research : JBR
5
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
2
Journal of air transport management
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Managerial and Decision Economics
1
Physica A: Statistical Mechanics and its Applications
1
Social Science & Medicine
1
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ECONIS (ZBW)
10
RePEc
2
Other ZBW resources
1
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1
Big business returns on B Corp? : growing with green & lean as any label is a good label
Valdimar Sigurdsson
;
Larsen, Nils Magne
;
Folwarczny, Michał
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535964
Saved in:
2
Utilizing consumer-based label equity to signal consumer products free from endocrine-disrupting chemicals
Valdimar Sigurdsson
;
Folwarczny, Michał
;
Larsen, Nils Magne
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460862
Saved in:
3
The importance of relative customer-based label equity when signaling sustainability and health with certifications and tags
Valdimar Sigurdsson
;
Larsen, Nils Magne
;
Folwarczny, Michał
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013468744
Saved in:
4
Increasing the effectiveness of ecological food signaling : comparing sustainability tags with eco-labels
Valdimar Sigurdsson
;
Larsen, Nils Magne
;
Rakel Gyða …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1099-1110
Persistent link: https://www.econbiz.de/10013194340
Saved in:
5
Assisting sustainable food consumption : the effects of quality signals stemming from consumers and stores in online and physical grocery retailing
Valdimar Sigurdsson
;
Larsen, Nils Magne
;
Alemu, …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 458-471
Persistent link: https://www.econbiz.de/10012230631
Saved in:
6
The marketing firm: Recent theoretical and empirical developments
Menon, R.G. Vishnu
- In:
Managerial and Decision Economics
41
(
2020
)
2
,
pp. 161-163
Persistent link: https://www.econbiz.de/10012189697
Saved in:
7
How to grow brand post engagement on Facebook and Twitter for airlines? : an empirical investigation of design and content factors
Menon, R. G. Vishnu
;
Valdimar Sigurdsson
;
Larsen, Nils Magne
- In:
Journal of air transport management
79
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012112414
Saved in:
8
Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements
Valdimar Sigurdsson
;
Menon, R. G. Vishnu
;
Atli Geir …
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 694-714
Persistent link: https://www.econbiz.de/10011979196
Saved in:
9
Operant behavioral economics for e-mail marketing : an experiment based on the behavioral perspective model testing the effectiveness of motivational operation, utilitarian and inf...
Valdimar Sigurdsson
;
Hinriksson, Hinrik
;
Menon, R. G. Vishnu
- In:
Managerial and decision economics : MDE ; the …
37
(
2016
)
4/5
,
pp. 337-344
Persistent link: https://www.econbiz.de/10011586811
Saved in:
10
Conjoint analysis for social media marketing experimentation : choice, utility estimates and preference ranking
Menon, R. G. Vishnu
;
Valdimar Sigurdsson
- In:
Managerial and decision economics : MDE ; the …
37
(
2016
)
4/5
,
pp. 345-359
Persistent link: https://www.econbiz.de/10011586815
Saved in:
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