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Search: person:"Peterson, Robert A."
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Digitalisierung
4
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Peterson, Robert A.
29
Crittenden, Victoria Lynn
6
Albaum, Gerald
4
Kim, Yeolib
3
Kozmetsky, George
3
Peterson, Robert A
3
Mahajan, Vijay
2
Albaum, Gerald S.
1
Altounian, David
1
Choi, Jeonghye
1
Crittenden, Victoria L.
1
Hanna, Richard C.
1
Henderson, Pamela W.
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Jeong, Jaeseok
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Jolibert, Alain J P
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Jolibert, Alain J. P.
1
Kerin, Roger A.
1
Kim, Seung Hyun
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Lemieux, James
1
Merunka, Dwight R.
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PETERSON, ROBERT A.
1
Rudelius, William
1
Schmittlein, David C.
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Sharpe, Louis K.
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Strazzieri, Alain
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UMESH, U. N.
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Journal of Business Research
7
Business Horizons
4
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4
Journal of International Business Studies
2
Management Science
2
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1
Go-to-market strategies for women entrepreneurs : creating and exploring success
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of Economic Psychology
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of personal selling & sales management
1
Journal of the Academy of Marketing Science
1
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Organizational Behavior and Human Decision Processes
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Psychology & Marketing
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Technological forecasting & social change : an international journal
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1
Privacy concern and its consequences : a meta-analysis
Kim, Yeolib
;
Kim, Seung Hyun
;
Peterson, Robert A.
; …
- In:
Technological forecasting & social change : an …
196
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014476063
Saved in:
2
Self-efficacy and personal selling : review and examination with an emphasis on sales performance
Peterson, Robert A.
- In:
Journal of personal selling & sales management
40
(
2020
)
1
,
pp. 57-71
Persistent link: https://www.econbiz.de/10012200912
Saved in:
3
Exploring customer orientation as a marketing strategy of Mexican-American entrepreneurs
Peterson, Robert A.
;
Crittenden, Victoria Lynn
- In:
Journal of business research : JBR
113
(
2020
),
pp. 139-148
Persistent link: https://www.econbiz.de/10012230451
Saved in:
4
On the economic and social benefits of direct selling
Peterson, Robert A.
;
Crittenden, Victoria Lynn
;
Albaum, …
- In:
Business horizons
62
(
2019
)
3
,
pp. 373-382
Persistent link: https://www.econbiz.de/10012024130
Saved in:
5
Self-perceived performance of female-owned firms and male-owned firms : insights from black and Mexican-American entrepreneurs
Peterson, Robert A.
;
Altounian, David
- In:
Go-to-market strategies for women entrepreneurs : …
,
(pp. 95-105)
.
2019
Persistent link: https://www.econbiz.de/10012220959
Saved in:
6
Digital disruption : the transdisciplinary future of marketing education
Crittenden, Victoria Lynn
;
Peterson, Robert A.
- In:
Journal of marketing education : JME
41
(
2019
)
1
,
pp. 3-4
Persistent link: https://www.econbiz.de/10012008044
Saved in:
7
Special issue: digital disruption in marketing
Crittenden, Victoria Lynn
(
ed.
);
Peterson, Robert A.
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012008121
Saved in:
8
Keeping the marketing curriculum current in an era of digital disruption
Crittenden, Victoria Lynn
;
Peterson, Robert A.
- In:
Journal of marketing education : JME
41
(
2019
)
2
,
pp. 75-76
Persistent link: https://www.econbiz.de/10012113843
Saved in:
9
Special issue: digital disruption in marketing, 2
Crittenden, Victoria Lynn
(
ed.
);
Peterson, Robert A.
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012113991
Saved in:
10
Out‐of‐stock, sold out, or unavailable? Framing a product outage in online retailing
Peterson, Robert A.
;
Kim, Yeolib
;
Jeong, Jaeseok
- In:
Psychology & Marketing
37
(
2019
)
3
,
pp. 428-440
Persistent link: https://www.econbiz.de/10012189607
Saved in:
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