Shahriari, Elmira; Torres, Ivonne M.; Zúñiga, Miguel Angel - In: Journal of Consumer Marketing 37 (2019) 1, pp. 31-42
Purpose: This paper aims to explore the influence of four types of imagery stimuli (i.e. visual, olfactory, gustatory and auditory) on food craving intensity based on the Elaborated Intrusion theory and the central role of mental imagery in the food craving experience. The roles of overall...