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Assessing the effectiveness of sport sponsorships : an empirical examination
Grohs, Reinhard
;
Wagner, Udo
;
Vsetecka, Sabine
- In:
Schmalenbach business review : sbr
56
(
2004
)
2
,
pp. 119-138
Persistent link: https://www.econbiz.de/10002004826
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