Assessing the effectiveness of sport sponsorships : an empirical examination
Year of publication: |
2004
|
---|---|
Authors: | Grohs, Reinhard ; Wagner, Udo ; Vsetecka, Sabine |
Published in: |
Schmalenbach business review : sbr. - Cham : Springer, ISSN 1439-2917, ZDB-ID 2000981-1. - Vol. 56.2004, 2, p. 119-138
|
Subject: | Sponsoring | Sponsorship | Sport | Sports |
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