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Wan, Xiaoang
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Huang, Jianping
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1
Influence of solitary or commensal dining advertisements on consumers' expectations of and attitudes toward foods and restaurants
Wang, Chujun
;
Zhao, Zhenhua
;
Wan, Xiaoang
- In:
International journal of hospitality management
104
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013255923
Saved in:
2
From brain variations to individual differences in the color-flavor incongruency effect : a combined virtual reality and resting-state fMRI study
Huang, Jianping
;
Zhao, Ping
;
Wan, Xiaoang
- In:
Journal of business research : JBR
123
(
2021
),
pp. 604-612
Persistent link: https://www.econbiz.de/10012435367
Saved in:
3
The color–flavor incongruency effect in product evaluation and brand perception
Huang, Jianping
;
Wan, Xiaoang
- In:
Journal of Consumer Behaviour
18
(
2019
)
6
,
pp. 484-495
Persistent link: https://www.econbiz.de/10012188911
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