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Search: subject:"Balance theory"
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Bilanztheorie
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53
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6
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4
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ECONIS (ZBW)
97
RePEc
4
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1
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10
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101
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date (oldest first)
1
Searching for the holy grail of sponsorship-linked marketing : a comprehensive, generalizable sponsorship retention model
Jensen, Jonathan A.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 135-153
Persistent link: https://www.econbiz.de/10014576984
Saved in:
2
Searching for the holy grail of sponsorship-linked marketing : a comprehensive, generalizable sponsorship retention model
Jensen, Jonathan A.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 135-153
Persistent link: https://www.econbiz.de/10014576989
Saved in:
3
Encountering accounting in society
Vollmer, Hendrik
;
Bigoni, Michele
;
Brackley, James
; …
- In:
Handbook of accounting in society
,
(pp. 446-458)
.
2024
Persistent link: https://www.econbiz.de/10014580874
Saved in:
4
Use of flexible work practices and employee outcomes : the role of work-life balance and employee age
Ferdous, Tahrima
;
Ali, Muhammad
;
French, Erica
- In:
Journal of management & organization : JMO
29
(
2023
)
5
,
pp. 833-853
Persistent link: https://www.econbiz.de/10014438101
Saved in:
5
How folk music induces destination image : a synthesis between sensory marketing and cognitive
balance
theory
Fan, Yulan
;
Wong, IpKin Anthony
;
Lin, Zhiwei
- In:
Tourism management perspectives : TMP
47
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014318842
Saved in:
6
Hotel experiences during the COVID-19 pandemic : high-touch versus high-tech
Davari, Dori
;
Vayghan, Saeed
;
Jang, Soocheong
;
Erdem, Mehmet
- In:
International journal of contemporary hospitality management
34
(
2022
)
4
,
pp. 1312-1330
Persistent link: https://www.econbiz.de/10013164608
Saved in:
7
Investigating sport league sponsor retention : results from a semi-parametric hazard model
Jensen, Jonathan A.
;
Head, David
;
Monroe, Olivia
; …
- In:
Sport management review
25
(
2022
)
1
,
pp. 31-58
Persistent link: https://www.econbiz.de/10013426152
Saved in:
8
A literature review on correlation clustering : cross-disciplinary taxonomy with bibliometric analysis
Wahid, Dewan F.
;
Hassini, Elkafi
- In:
Operations research forum
3
(
2022
)
3
,
pp. 1-42
Persistent link: https://www.econbiz.de/10013461871
Saved in:
9
The "company politics" of social stances : how conservative vs. liberal consumers respond to corporate political stance-taking
Ketron, Seth
;
Kwaramba, Shingirai
;
Williams, Miranda
- In:
Journal of business research : JBR
146
(
2022
),
pp. 354-362
Persistent link: https://www.econbiz.de/10013271409
Saved in:
10
Millennials' response toward luxury fashion brands : the
balance
theory
's perspective
Hasnizam Shaari
;
Siti Nadia Sheikh Abdul Hamid
; …
- In:
Gadjah Mada international journal of business
24
(
2022
)
1
,
pp. 101-126
Persistent link: https://www.econbiz.de/10013383218
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