Millennials' response toward luxury fashion brands : the balance theory's perspective
Hasnizam Shaari, Siti Nadia Sheikh Abdul Hamid, Hashed Ahmed Mabkhot
Year of publication: |
2022
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Authors: | Hasnizam Shaari ; Siti Nadia Sheikh Abdul Hamid ; Mabkhot, Hashed Ahmed |
Published in: |
Gadjah Mada international journal of business. - Yogyakarta, Indonesia : Faculty of Economics and Business, ISSN 1411-1128, ZDB-ID 2947129-1. - Vol. 24.2022, 1, p. 101-126
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Subject: | attitude towards luxury fashion brand | e-WOM | country-of-origin image | balance theory | Malaysian millennials consumers | consumer response | Mode | Fashion | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Malaysia | Altersgruppe | Age group | Markenartikel | Brand | Herkunftsbezeichnung | Designation of origin |
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