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Search: subject:"Brand origin"
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Brand image
33
Consumer behaviour
33
Konsumentenverhalten
33
Markenimage
33
Designation of origin
32
Herkunftsbezeichnung
32
Brand management
30
Markenführung
30
Brand
22
Markenartikel
22
Rules of origin
17
Ursprungsregeln
17
Brand origin
15
brand origin
8
Country of origin
6
Beziehungsmarketing
3
Cognition
3
Country-of-origin
3
Kognition
3
Luxury goods
3
Luxusgüter
3
Marketing management
3
Marketingmanagement
3
Relationship marketing
3
Advertising effects
2
Brand origin misclassification
2
Brand origin recognition accuracy
2
Country image
2
Country of manufacture
2
Emerging economies
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2
Indonesien
2
International marketing
2
Internationales Marketing
2
Multinationales Unternehmen
2
Schwellenländer
2
Transnational corporation
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2
brand origin recognition accuracy
2
country of manufacture
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English
35
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Lee, Sangwon
3
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2
Tjiptono, Fandy
2
Zhang, Chun
2
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1
Akitaya, Paula Borges Gomes
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Arli, Denni
1
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1
Azzari, Vitor
1
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1
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1
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Journal of business research : JBR
6
Asia Pacific journal of marketing and logistics
3
International marketing review
3
Journal of global marketing
2
Journal of promotion management : JPM
2
The journal of brand management : an international journal
2
Baltic journal of management
1
European journal of marketing
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of applied management science
1
International journal of bank marketing
1
International journal of emerging markets
1
International journal of hospitality management
1
International journal of retail and distribution management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
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Journal of international consumer marketing
1
Journal of international marketing
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Journal of marketing communications
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Journal of strategic marketing
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Journal of the Academy of Marketing Science
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
35
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1
Coincidental brand origins influence persuasion based on need for cognition
Cheng, Yimin
;
Orazi, Davide Christian
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 255-289
Persistent link: https://www.econbiz.de/10014466301
Saved in:
2
Does brand name matter in alleviating ethnocentrism? : the interplay of
brand
origin
and brand name in radically new product evaluation
Lee, Sangwon
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
Saved in:
3
Psychological ownership and users' continuous usage of domestic vs. foreign mobile payment apps : a comparison between China and the U.S
Liang, Xiaoning
;
Qi, Chenyue
;
Zhang, Chun
;
Li, Yaoqi
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014549465
Saved in:
4
Country of
brand
origin
positioning and financial performance : effects on internationalized companies from an emerging market
Porto, Rafael Barreiros
;
Akitaya, Paula Borges Gomes
; …
- In:
International journal of emerging markets
18
(
2023
)
8
,
pp. 1808-1826
Persistent link: https://www.econbiz.de/10014333936
Saved in:
5
Revisiting
brand
origin
: expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
6
Reassuringly British : consumer engagement with domestic products and brands
Atkinson-Toal, Aarron
- In:
International journal of retail and distribution management
51
(
2023
)
7
,
pp. 845-861
Persistent link: https://www.econbiz.de/10014315172
Saved in:
7
The impact of
brand
origin
and CSR actions on consumer perceptions in retail banking during a crisis
Tosun, Petek
;
Köylüoğlu, A. Selçuk
- In:
International journal of bank marketing
41
(
2023
)
3
,
pp. 485-507
Persistent link: https://www.econbiz.de/10014267082
Saved in:
8
Are brands re-evaluated when consumers learn about
brand
origin
misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo
;
Bartsch, Fabian
;
Zeugner-Roth, Katharina …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
Saved in:
9
Brand
origin
effects during economic declines : evidence from an emerging market
Azzari, Vitor
;
Zambaldi, Felipe
;
Guissoni, Leandro Angotti
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 25-42
Persistent link: https://www.econbiz.de/10014294037
Saved in:
10
Does effects of
brand
origin
misperception jeopardize brand equity?
Tseng, Ting-Hsiang
;
Chan, Nga Cheng
;
Liu, Matthew Tingchi
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 209-226
Persistent link: https://www.econbiz.de/10012798118
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