Baines, Tim; Bigdeli, Ali Ziaee; Kapoor, Kawaljeet Kaur - 2024
many challenges for a firm. Part of the Palgrave Executive Essentials series, this book introduces outcome-based business … models as Advanced Services Business Models and provides a practical guide on how a firm can innovate these services through … service-based business models or seeking to innovate their business models to focus on services. It functions as a companion …