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Social Web
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Ryzin, Garrett J. van
7
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Manufacturing & Service Operations Management
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Interfaces : the INFORMS journal on the practice of operations research
4
International journal of advertising : the review of marketing communications
3
Quality & Quantity: International Journal of Methodology
3
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of promotion management : innovations in planning and applied research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
43
RePEc
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Other ZBW resources
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User
comments
in social media firestorms : a mixed-method study of purpose, tone, and motivation
Matook, Sabine
;
Dennis, Alan
;
Wang, Yazhu Maggie
- In:
Journal of management information systems : JMIS
39
(
2022
)
3
,
pp. 673-705
Persistent link: https://www.econbiz.de/10013367778
Saved in:
2
Service attributes for sustainable rural tourism from online
comments
: tourist satisfaction perspective
Wu, Jie
;
Yang, Tong
- In:
Journal of destination marketing & management
30
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014458620
Saved in:
3
How do influencers moderate purchase motives? : an application of S-O-R model to assess the effects of reviewers' rating on online purchase
Rana, Sudhir
;
Bag, Sudin
;
Ghosal, Indrajit
;
Prasad, Bikram
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1168-1197
Persistent link: https://www.econbiz.de/10014369758
Saved in:
4
Social media influencers' community and content strategy and follower engagement behavior in the presence of competition : an Instagram-based investigation
Tafesse, Wondwesen
;
Wood, Bronwyn P.
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 406-419
Persistent link: https://www.econbiz.de/10014229057
Saved in:
5
Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
Saved in:
6
The power of numbers : an examination of the relationship between numerical cues in online review
comments
and perceived review helpfulness
Li, Hongliu
;
Xingyuan, Wang
;
Wang, Shuyang
;
Zhou, Wenkai
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 126-139
Persistent link: https://www.econbiz.de/10013536285
Saved in:
7
Does rule change cause activity change? : an empirical study of online news
comments
in Korea
Baek, Hyunmi
;
Jang, Moonkyoung
;
Kim, Seongcheol
- In:
Telecommunications policy : the international journal …
44
(
2020
)
8
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012543658
Saved in:
8
Understanding the impact of influencers' responses to negative follower
comments
on the persuasiveness of sponsored Instagram posts
Hudders, Liselot
;
Lou, Chen
;
De Brabandere, Marloes
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 178-204
Persistent link: https://www.econbiz.de/10013167391
Saved in:
9
Construction of sentimental knowledge graph of Chinese government policy
comments
Li, Zhiyi
;
Dai, Yingluo
;
Li, Xiaolin
- In:
Knowledge management research & practice : KMRP ; an …
20
(
2022
)
1
,
pp. 73-90
Persistent link: https://www.econbiz.de/10013178004
Saved in:
10
Cruise vacation experiences for Chinese families with young children
Wang, Sha
;
Chu, Tianyun
;
Li, Huiying
;
Sun, Qianqian
- In:
Tourism review
77
(
2022
)
3
,
pp. 815-840
Persistent link: https://www.econbiz.de/10013368777
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