Social media influencers' community and content strategy and follower engagement behavior in the presence of competition : an Instagram-based investigation
Year of publication: |
2023
|
---|---|
Authors: | Tafesse, Wondwesen ; Wood, Bronwyn P. |
Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 32.2023, 3, p. 406-419
|
Subject: | Comments | Community | Competition | Content | Likes | Social media |
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