Haluk Koksal, Mehmet - In: Asia Pacific Journal of Marketing and Logistics 26 (2014) 3, pp. 430-449
Purpose – The purpose of this paper is to identify the factors affecting male fashion leadership behaviour. The study …, attributes of purchasing fashion clothing and type of retailers on male fashion leadership. Design/methodology/approach – The … making and mood enhancement are to be the most important psychological factors influencing male fashion leadership behaviour …